1/2 NL ~ 8 pm on a Saturday. Promo high hands every hour to the "hot table". Been in this game for about 5 hours.

Hero - earlier in my session I requested table transfer while seated at the table and made a few comments about how many pre flop hands were being chopped by the blinds. The table has since opened up and I declined the table transfer. Hero has C-Bet all but one of my pre flop raises. The one hand I didn't raise was 77 on a A66 board where I checked three streets and called a river bluff and was good. Hero has been pretty active but has folded to multiple 3bets pre flop
And multiple raises on the flop. Only 2 hands gone to showdown are the 77 hand below and my bluff described below.

Villain - was at the table whine I arrived. Seems like a reg, has a fairly tight pre flop raising range but has called some PF raises with questionable hands. Seems to call a lot of flops light and fold to more pressure.

Relevant history with V. Hero called Villains PF raise after limping UTG. Hero calls Villains c-bet on a 6KJcc board. 3x turn card checks through. 7x turn card hero checks, villain bets, hero over bet shoves. Villain calls with AJ.

Other relevant history. Hero was VERY recently in a hand where I raised PF, bet flop/turn/river and other player folded the river. Villain was discussing this band with his neighbor and his neighbor mentioned "I would love to know what hero
Has there".

OTTH:

Hero ($280) raises UTG to $12 with J Q
Action folds to villain in the CO who calls. Folds around. Villain covers hero.

Flop: ($27) 8KA

Hero bets $15
Villain calls

Turn: ($57) 10

Hero bets $45
Villain calls

River: ($147) 10

Hero bets...?

I would really like to hear thoughts on betting $100, $145, or an over bet shove. Feedback on all streets welcome

Not a fan of a 1.5x+ over bet. Makes it too easy for him to fold. You bet 80% pot on the turn... Feels right to fire that much again. 120 feels like the right number for max value.

Given your history with your villain who may perceive you as bluff-happy I'm firing a nearly pot sized bet of around $125. Given he chops with all other aces here I believe he would inclined to call this bet size with any ace, but may find a hero fold if you jam for the remaining $208.

He already suspects you are getting out of line... make the bluffiest move you can... shove.

I think this is a good spot to overbet shove since the flush draw missed and many Ax hands are now chopping.

If villain is calling $100 into $147, he's probably calling $208.

Ck-r turn, overbet riv if he ck back. AP 100-c

What did you show w/ the AJ hand?

I mucked.