$1/3 game is playing very loose passive. Limps will make it around, if it get's raised it will be to $8, max $12. Odd game in that respect. Raises will get called and played passive again.

Hero is on $380, gets 33 UTG, limps. BB is super sticky calling station w/ ~$700 (sat down with it and dealer didn't notice?). I'm set mining and trying to have BB get any part of it to get paid.

2 MP callers, both blinds call.

Flop $13
Jd6h3c

SB, BB check, H checks (some FPS here but I'm in a great spot, I expect on of the MP callers to stab $10 at it, BB will definitely call, I'll raise to $50, MP will fold, BB is a lock call and I'm set up for 2 more streets of value, probably $80ish on turn and $125 on river. May not be a great plan, but it's my plan)
Unfortunately both MP's check behind. Not a big problem, I'll take over from here.

Turn $13
Jc

SB, BB check, H leads for $10, MP1 calls, MP2 folds, both blinds fold (that isn't what I was planning...)

River $32
Jh

$%*( - that's not a good river for H. Does H check to MP or turn his hand into a bluff? MP1 is a very nondescript player. Sitting on ~$250 or so. Hasn't been in many hands, doesn't seem particularly tricky or terribly bad, just average.

I don't think this is a WAWB situation because he could have a 6 or all kinds of small pairs, could think a big A is good, and of course could have quads.

Obviously not a large pot but somehow I was rattled by the running J's I couldn't figure out what to do here. H bet's or check?

Nope

Thanks for your valuable input. You've enriched not only my understanding of the game but the forum on whole with this articulate and relevant response. Thank you.

I answered your question. Trying to rep quads to get someone to fold a boat at low stakes - a bit silly. No one folds boats

If anything, bluff-catching is a much better option than trying to bluff someone off a FH. Also, 6x bets flop at a decent frequency, and 77-1010 are probably raising pre. So yeah I dont really mind a x/c here, esp since u dont have a club

Just try to check it down. You are probably losing now but bluffing is pretty hopeless. Nobody is folding a better boat. Might call a small river bet depending on villain.

Also bet flop.

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Unless you have a really good reason to bluff, don't. You don't have one here. You have showdown value. Get there as cheaply as possible.

Your flop check makes me sad. Lead for $15. You shouldn't rely on other people to bet for you in limped pots since no one has the intiative. Why do you expect one of the other callers to take a stab? There's not a lot of money in the middle to bluff at.

Check/evaluate river. Trying to bluff people off of a full house is a mistake. Even if someone was willing to fold a FH, they're probably not doing so to one bet in a small pot.

So I reopened a leak from days passed and bet smallish on river trying to rep a milk bet with a huge expecting someone who isn't pay much attention to make an astute play. I played it like an ass-clown. I lose to 6-4 off-suit.

Small bets will get called more often, not less, even by someone "paying attention." Especially here a small bet will fold out missed draws and get called by 6x. I doubt even 55/44 fold.

You have the best hand often enough with all the missed draws to try to get to showdown here.

bet flop ffs. not sure why you want to bluff river for such a tiny pot.