I have seen villain at the tables once before, but don't remember much from him then and doubt he remembers much from me now.

Both villains see me as having a losing image. In the last five hands, with our main villain, I have raised a limped pot and folded to his 3bet (he showed AKs), I have raised a limped pot and then cbet and folded to his flop raise (he said he had a pair) and I have raised a limped pot and folded to his lead.

We have maybe played 20 hands total, so obviously, he is running over me.

In this hand the effective stacks are about $285 deep.

I have AJ and am sitting on the button

Pre ($5)
UTG calls, UTG+1 calls, UTG+2 folds, MP calls, CO folds, Hero Raises $25, SB folds, BB folds, UTG calls, UTG+1 folds, UTG +2 folds, MP calls

FLOP ($50) TT2
UTG checks, MP checks, Hero checks

Turn ($50) J
UTG checks, MP checks, Hero bets $25, UTG folds, MP calls

River ($100) 7
MP bets $70, Hero?

Now I think this is usually a pretty easy fold, and I can generally rule out a naked T since he didn't lead the turn, so he could play his monsters this wa, i.e., 77, JJ, and some T2, JT, TT, 22. Can he also play this way with some JX or even some weird bluff? Remember, he sees me as putting money in and folding to aggression.

Bet/fold the flop. If you're gonna iso pre-flop, you should bet this flop. You're not gonna get all that many great turns to barrel especially because and lose fold equity by checking this flop.

When you bet the flop and get called, you can fire one more bet on a lot of turns, especially when a J, Q, K or A hit and you fire again as a bluff or for value.

Turn looks good for value. No reason not bet 35 to get more value from Jx, lower pocket pairs, maybe a turned straight draw.

Plan is to bet/fold the river if checked to - now that he leads out, fold river.

On the river, 98 got there. So did 77. And yes, live villains suck at getting value, and this is a value getting line. Could be the flopped actual/virtual nuts played poorly. His value range is relatively wide and beating you. And he's not bluffing much. He doesn't call the turn with much that needs to bluff.

If he's bluffing with like KQ exactly or a weak made hand like a pocket pair, good for him - it is pretty obvious your range is quite weak given flop check and turn bet sizing, but what can you do. Fold. I wouldn't put too much stock into your image/read at this point, and I wouldn't give villain any credit for soul reading you.

You say he's running over you - that's false. He probably had a few hands and you probably made some good folds. Just relax. He's not exploiting you. Playing back when you get frustrated and assuming you're getting owned against live villains who aren't even sure if they're playing poker or blackjack is huge leak.

Thanks. Running over me in his mind, not so much mine, since he had me beat every time and I was playing well.

Usually I do cbet that flop, but here I didn't because 1) I was multiway vs two players who could easily have a T 2) I have some SD value 3) I think I get floated a bit more because of the way he views me and I don't want to check the flop and fold the river when I may be ahead - had I been taking pots recently, I think a cbet is pretty mandatory. Had the turn blanked, on this board, I think a check or a bet is pretty equal.