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To think it had no effect is silly. Jurors may say they weren't swayed by it, or he's innocent until proven guilty, but the fact remains, they saw it. In the back of their minds they wonder why Dassey isn't testifying. Oh because he doesn't want to sewer his uncle. The conference is always going to be a thought in the back of their minds. Unfortunately it can't be unseen.
Even if we assume there's a large effect, you are severely misguided in attributing the effect to the press conference rather than to the actual fact that Brendan confessed to helping Steven rape, murder, and mutilate a young woman.
In your haste to reply, you must have not read the excerpts, or perhaps missed the fact that most jurors said or gave the impression that they hadn't even seen the news conference.
The fact remains that whether or not there was a press-conference, the details that Brendan confessed to would have soon quickly spread just the same. By the time of the press conference, the criminal complaint was part of the public record, as it should be. As a lawyer, you should know this.
It is not the news conference that would potentially always be a thought in the back of their minds (especially since most seemingly did not even view it) - it was Brendan confessing.