As I've stated elsewhere, Franklin is a great motivator (maybe the best in CFB) and a very good recruiter. He's not a great Xs & Os guy (but thinks he is). He is the guy who will see you through the tough times and make sure the team gets up for every game, but he's never going to out-gameplan Urbz.
You will beat the teams you should beat, but you'll struggle against the teams with equal or greater talent. So get used to being in the upper division of the BigTwhatever, but don't hold your breath for a title. Franklin thinks enough of himself to believe he can win titles at Penn St, but he hasn't shown that sort of ability yet.
Be prepared to be infuriated by his playcalling at times, even as you're enamored of his enthusiasm and likability.