The implied odds concept is, I believe, valid and useful. However, its implementation is often poor. To incorporate all relevant aspects, one has to consider current pot odds, future equity, effective stack size, future bet size and villain call frequency. The future equity should be composed of at least two factors, the probability you will hit your improvement outs and the probability you will win the hand if you do hit. The latter is a way of incorporating reverse implied odds. It is possible to incorporate all these factors into an implied odds EV equation, which can, for example, be used determine the future bet size you need to make the current -EV call a good decision or determine the minimum win probability given a hit.
Consider the following situation (originally posted in 2p2). Hero has a jack high flush draw on the turn. Villain bets 10 into a pot of 20, which hero has to call to stay in the hand. Should hero call? If he does, what should he bet on the river to provide positive EV?
The following is from an Excel VBA program that incorporates all of the above applied to this problem. A flush draw on the turn has a 19.6% chance for a hit. Using that for hero’s win equity, the model shows hero’s immediate EV is -3.35, so on that basis he should fold. Assume one enters the following additional data: Hero win probability given hit: 85% Villain Call Probability Given Hero Future Bet: 70%
The model shows that to achieve +EV with a hit, hero must bet at least 31.25 equivalent to implied odds of 6.1 to 1. If villain call probability = 30%, then a bet of at least 61.5 is required. (See illustration.)