Here's an analogy (I'm bored, so I've been over-thinking poker too much).
Comparing poker to the game of blackjack:
Optimal strategy (in poker) would be the same as basic strategy (in blackjack).
Exploitative strategy (in poker) would be analogous to card counting (in blackjack).
If the dealer shuffled the deck after every dealt hand, to prevent people from counting cards, that would be analogous to (the dealer) balancing the deck (or balancing their range).
So in otherwords, you balance your range to prevent others from exploiting your tendencies. This is the same as the dealer (in blackjack) shuffling the deck between each deal to prevent individuals from counting the cards.
Exploiting your opponent (in poker) is the same as card counting (in blackjack).
And poker's optimal strategy is the same as blackjack's basic strategy.
So in essence, Edward Thorpe's "how to beat the dealer" is a simplified blueprint on how to beat heads up poker 30 years after its initial publication.
And HUD's are the card counting device that most casino's banned (so if HUD's ever get banned, we will be forced to learn counting strategies in place of HUD's, what a sad day that would be
).
in sum (comparing poker (left) to blackjack (right)):
balancing = the dealer shuffling
Optimal strategy = basic strategy
exploitative strategy = card counting
Okay, done with my analogies, the end.