A pot-sized bluff needs to work 50% of the time. That means the total folding frequency of all players needs to multiply to 50%.
player1 fold% x player2 fold% = 50%
If both players equally share the burden of defense, then simply take the square root of 50% to find the individual folding frequencies
player1 folds 70.7%.
Player 2 folds 70.7%.
For three players you'd take the cube root, for 4 players you'd take the 4th root and so on.
Now in practice, the burden of defence is not shared equally. Typically the last player to act will defend wider than the first player to act.
Here's an excerpt from modern poker theory that might help: