Quote:
Originally Posted by tame_deuces
It seems to be a descriptive study, not an inferential one. That is to say that it speaks of the surveyed population and not the general population. So your criticism is not warranted if it is raised towards the study. The ambiguity stems from the headlines, not the what is being stated.
There might be other issues (phrasing, priming etc) but those are hard to assess without a look at the instrument.
I agree with you, but then what is the point of conducting a survey that only applies to a couple of thousand people?
These types of studies imply their results represent the general population, when they obviously don't. They aren't saying that within this small subset of people from a specific medium, the results are as follows. They are implying that their statistic is representative of the UK, as you said, by the erroneous title.
I don't have a dog in this fight, I don't care if the stat is true or is not true, logic would dictate it depends on many factors, I'm just sick of seeing these types of studies masquerading as reliably representing society. You see these a lot with the food industry or health products, claiming their product has better results than is actually true.