Quote:
Originally Posted by PLIKITYPLAK
But how can it be unprofitable?? Arn't boutique hotels all the rage with Millennials? ohh look there is an uncomfortable couch over there. Let's all go sit on it and post it to instagram!
Only if the couch is in an at least somewhat hip place.
SLS is in a ****ty location and doesn't offer anything. It's not appealing to older gamblers who want to have a cheapish place with slots, free booze and smoking. Doesn't appeal to rich non-Chinese people who look for fancy restaurants, shops, clubs and shows. Doesn't appeal to younger people who want to be where the hip crowd parties.
You have offer something to make people stay at or even visit your place instead of picking a center Strip location. Wynn/Encore work because they attract a specific clientele that consists of a high percentage of people who don't even have the urge to leave the resort multiple times a day. Wynn would work in SLS location, SLS wouldn't work in the Wynn location.