Quote:
Originally Posted by DrDownLow
Return policy for sparkling:
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
Lol
You have to remember that Sprkli started out as a company that sold jewelry. Christina transitioned to lollipops at some point, but for a while the site sold both pops and jewelry items. Then she stopped making jewelry and added brittle and rocks to the lineup.
I used to work in branding and advertising, and Sprkli is an absolutely horrible name for a food brand. It makes me think of a dental hygiene product or a dishwashing detergent. She'd be better of calling it Christina's Treats or Lady Trooper's Kitchen.
The butterfly logo also has nothing to do with a food brand or a candy brand specifically. The beauty shot of planet Earth as seen from space, with the sun sparkling over the horizon, also has nothing to do with a food brand (or with the butterfly). Does this company make satellites or have something to do with astronauts or a space station?
Clearly, the owners of this company don't know the first thing about branding or graphic design and didn't have the money to hire professionals.
As for the rest of the site, where is the About Us page? Or the Mission and Values page? Who started this company? What's their vision and philosophy? Nobody knows.
The site's biggest flaw, of course, is its lack of functionality. I can put items in my shopping cart but I can't check out. That is simply unforgivable.