Quote:
Originally Posted by Tic-Tock, Tic-Tock
The pay-per-download model for podcasts is a terrible idea. Few have made it successful, and those who have are celebrities who already have a huge fan base to draw from. This model erects a barrier of entry for all new listeners. Thus putting a cap on your listener base from its inception.
Growing the listener base and inserting ads appears to be the most successful model. Accepting donations could help off set costs as well.
While I personally would be willing to pay for the PokerCast as a subscription-based product, I must 100 percent agree with everything in this post.
In addition to their corporate partnerships, Podcast One generates revenue with an intermediate position between free and for-pay content. Of course, their regular shows – Adam Carolla, Dan Patrick, Rich Eisen – are free like any other podcast. But they also have subscription memberships that unlock premium content (archived episodes that are no longer available as free downloads, commercial-free versions, premium podcasts, cool swag).
I suppose the PokerCast could do something along those lines. Move the archives (e.g. episodes 1-200) or even the old Rounders shows if they're available into a premium area, have cool swag (ranging from PokerCast T-shirts to poker chip sets to 2p2 books to Executive Producer credit) for different levels of donations.
Ideally, of course, the PokerCast can find another sponsor and this whole thread becomes moot.