Originally Posted by MrMore
good for them for earning our business the old fashioned way.
I wonder if they will ever even realize how right they did this. It's obviously a way to get people to open an investment account with them, but i'll bet there are tons of people who are doing what i'm doing and not using it (I don't really invest, currently)
the thing is that one day, i'll have the urge to buy some stocks or something, and i'll already have this account set up, easy to move money to, with a very positive feeling towards the company it's with.... all things that are really important when dealing with financial services. it may take years, but if they don't screw up over those years, they've locked me in as a customer for life.
i guess there's a chance that investment companies are already so used to thinking in terms of long term customer service, that it's possible for them to realize how valuable these small things are to getting and maintaining lifelong customers.
it certainly can't hurt them that they create people like us who will prostelyze thier product to our friends. every time the issue of banking comes up, i bring up schwab. that kind of goodwill/natural advertisement is really hard to come by these days.