Quote:
Originally Posted by icepick
Isn't that the marketing strategy of basically every luxury good provider?
Obviously, but the fact is you can walk into any decent mall in America and buy a Gucci/Prada/Bulgari/Breitling/Rolex whatever the ****, but Panerai has kept their production number and dealer number pretty locked down, keeping exclusivity totally jacked up compared to the other brands they are competing with.
Just from the posts on here, you'll see Panerai buyers spouting about how many were made of their model, how it will increase in value and what it's worth bla bla, compare this to Rolex, Omega, Tag, Breitling, whatever buyers in the same price range, totally different sales/client mantra going on in their heads.
Example I can remember, there are more in the first part of this thread though:
"I bought a Panerai (they are all limited editions) 6 years ago for $2,500 and was offered $5,500 as a trade-in, so yes. All Panerais appreciate in value. They are very nice watches, there are people who collect them, and the limited editions make each more valuable. Mine was only 1 of 1500 (it has it's own number) that will ever be made. And mine is dinged up. The store guy shrugged and said he'd seen worse. So, yeah, I'm really happy w/ my choice."
The type of marketing vibe going on with Panny buyers is just very different from competitors in the same price range. You don't see Rolex/Breitling/Omega buyers in this price range spouting off this kind of rhetoric.
Last edited by dibbs; 03-18-2010 at 03:32 AM.