so while i agree the bulletproof coffee guy seems whacky and sales heavy i admit to not only having tried coffee this way, but being a convert.
i dont buy his beans because basically i dont buy him but i generally try to eat in a 'paleo' fashion these days so i was all for getting more grass fed butter in my diet (plus its cheap, i generally have a healthy 600 calorie coffee and it costs me....)
$19 for a pound of fresh roasted La Minita coffee from a local roaster. I probably get 10+ servings of the coffee this way.
$3(?) for a stick of unsalted kerrygold...this is generally enough for 4 cups of coffee i suppose.
.75 cents for a small bar of trader joes dark chocolate. this is optional but i like my coffee sweet and dark chocolate beat out stevia. ill deal with the sugar.
i also add two teaspoons of coconut oil, i guess that equates to like .25 cents?
we are talking an average of anywhere between $3-$4 for not only a really high end cup of coffee but also ~600 good calories. a Big Mac costs roughly the same but with low quality food. its pretty damn hard to get in 600 good calories for that price.
not to mention i think it tastes freaking awesome, i dont get hungry for 4-6 hours and yes i do feel pretty sharp. give it a go yo
i use an aeropress fwiw