plaster,
As recently as just a few years ago, you could go to a bunch of bars in SF after the younger release and drink it for a couple weeks nbd.
Then it got super extra hyped up and then all of a sudden it became a crazy thing where places would advertise having Pliny and there'a a huge swarm and it gets tapped in a few hours. I think twitter is a lot to blame too!
A couple of places I know (and plenty sure I don't know) don't make a big deal about it and you can usually get it for a few days before word gets out. At this point I really drink it more as a "thing" rather than any really great love for it, though I do like it a lot.
This, on the other hand, is always really awesome:
http://www.sfbeerweek.org/