This group is the brainchild and agenda of Ceasars. Not that I'm saying that's a bad thing. I believe they wanted to start their own organization rather than align themselves with the PPA so that:
1. They won't be tainted by the past close association between the PPA and offshore sites.
2. They can set the agenda for their new organization to match their own legislation agenda.
IMO, you can see exactly what they intend for their legislation simply by reading the ten Principles of FairPlayUSA:
http://fairplayusa.com/about-us
I predict that the legislation the comes forth in the Senate from Harry Reid will be an exact implementation of this. The Barton bill in the House comes pretty close.
I see this organization as a good opportunity to align the efforts of players with the efforts of US casinos to pass federal online poker legislation. Just don't expect it to be a mouthpiece for players interests other than those already set forth in their Principles.