Originally Posted by Grasshopp3r
Let me be a little more descriptive. The casinos will use online poker as an incentive to come to Vegas or wherever they have properties, period.?
A couple of years ago, Jan Jones, from Caesars, bluntly stated that getting onto the internet, with a sticky environment, was a matter of survival for the Nevada gaming industry.
More recently, Gary Loveman, in commenting on the opening of the licensee Horseshoe branded Casino in Cleveland, explained that CVaesars was going to be THE dominant gaming company in the US because of its ability to reach players through its Total Rewards database. (By way of background, for seversl years ANYONE who entered a WSOP event was required to register for Total Rewards.)
Finally, both NJ and California, have seen legislative attacks proposed upon "anyone who is not Caesars", with repect to affiliate marketing or data base acquisition for the coming online poker market wars.