Quote:
Originally Posted by LetsGambool
I actually dont think Caesars supports that bill. I think they want at least a path to pooling.
An "Only instate", "only poker" bill is clearly not the B&M industry or Caesars' first choice. I am suggesting that faced with that compromise, in return for passing a federal bill this year, they would need to consider it.
Consider this, according to an article in the current UNLV Gaming Law Journal, Caesars' Total Rewards database has 40 million people signed up, with more than 10 million active users. It recognizes the value of that data in promoting local B&M markets, such as the recent Cleveland B&M expansion. (As an aside, that database may be the single most valuable asset Caesars has in the US market(s), aside perhaps from the brands themselves.)
Jan Jones, from Caesars, has regularly explained that an online presence is a necessity for Caesars, and the rest of the B&M gaming industry, to maintain a demand for gaming as entertainment and support their current investments in B&M businesses. This underscores a vital essential "marketing/survival" appeal of online gaming to the current US industry. If consumers will be getting entertainment choices online, then gaming needs to be there .... to sell itself as entertainment.
Sure, Caesars WANTS a national market, but it may accept a series of State markets,
while retaining its crushing marketing advantages of Total Rewards and leveraging that advantage with what online poker presence it can create for each of its State licensed markets.
This legislative fight is really over securing and online marketing presence, NOT poker as a game. Poker serves an online marketing means to an end. It still would have marketing value, even if 2+2 grinders considered the games crappy or pools too small for their tastes. (Sure a national or international pool is preferred by everyone, but not everyone would passup a valuable marketing tools because it is not a national tool*)
* A licensed instate online poker presence may actually suffice as a de facto national marketing tool. Consider also that State A, a non-gaming state, cannot bar advertising from a licensed casino in State B. If Caesars, licensed in State B for real money poker, ALSO markets its B&M licensed State B casino and restaurants/entertainment experience online through strictly "play for free poker" channels for State A residents, there is likely little State A can do to stop it. Expect some interesting litigation on from "where" internet such marketing originates. See, Greater New Orleans Broadcasting Ass'n v. United States, (US Supreme Court decision 1999).
Caesars does not "lose" under a State-level industry model, it just doesn't win in one fell swoop.
In fact, by going State-by-State, Caesars likely fends off competitors like Google/Facebook/Zynga et al, because a State gaming license may be required for instate online gaming ....
Last edited by DonkeyQuixote; 07-13-2012 at 12:54 PM.