Commerce 40.
Passive fish limps UTG, snuggish lady raises in MP, hero 3! 77 in HJ (would cold calling be better??), fishy SB calls 2.5 cold, BB folds the rest call
Flop (4 ways, 13sb): 994r hero c-bets, all call
Turn (4 ways, 8.5BB): Qr checks to hero, hero checks behind (??)
River 2: SB checks, UTG bets, snug lady calls, hero folds

This isn't saying much, but I would have played it the same

i would have done the same thing .

Probably betting turn.

Might fold pre.

I think I bet the turn to avoid river decisions like this. Especially if people play straightforwardly and a C/R is always 2 outs. We can still get a lot of value from random overs and they could have a lot of combined outs on us.

And you can always get value on the river too if some people fold the turn and it's just you and the fish.

I don't like the preflop. With a limper and a raiser already in, it's going to be three ways at least, unless we have a definite read that the limper is likely to fold for two more bets (and absent a read, in the games I play I expect a call rather than a fold). Middling pairs aren't so hot three ways for multiple bets, and suffer four ways. I'd be inclined to fold.

As played, I lean towards betting the turn, folding if raised. We can get either value or desired folds from six-out draws.

I like a cold call preflop if we expect the pot to come off at least 4-ways most of the time and usually 5-ways. As played, I probably bet the turn (coming more from an online background). I like the river fold as played.

played like this you're just gambling to hit a set for two bets...i think cold calling is the worst of the three options

I don't see anything wrong with this if we expect the pot to run off 5-ways. I think folding is fine if players are playing a bit tighter.

Fold pre, bet turn.

Never folding pre (prefer coldcall to 3 bet) and betting turn

Can you please add a bit of explanation to why bet turn ?

in a big pot like this you want people to fold 6outers

why would they fold them if they are getting correct odds to call ?

Or in this case, 9 outers, Qs counterfeit us on the river as well.

There are some hands in villain's range that will make a mistake by folding to a turn bet against our exact hand. Hands like AT/AJ, A8s, etc we are very happy when villain folds.