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Affiliates/RakeBack Discussion about being or becoming an affiliate and about players receiving rakeback.

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Old 01-19-2012, 08:50 PM   #16
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Re: Affiliate licensing for the US market ?

If any affiliates want to say Hi, I'll be at ICE and LAC - PM me or email me at the address in my profile and we'll set something up. Whether it's to shoot the breeze, talk business, or a bit of both, I'd be happy to meet some of you.
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Old 01-22-2012, 09:22 AM   #17
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Re: Affiliate licensing for the US market ?

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Originally Posted by boardertj View Post
Could you please report back after the conference? This is all very helpful information for new and existing affiliates.
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Old 01-22-2012, 01:55 PM   #18
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Re: Affiliate licensing for the US market ?

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The recently adopted Nevada online poker regulations will require that persons who seek to provide Affiliate marketing services to Nevada licensees will need to first be licensed.

I will be addressing the topic of Affiliate Licensing for the Nevada/US market in a presentation to affiliates attending the London Affiliates Conference, on January 27, 2012.

I would be interested in hearing from affiliates what sort of business issues they would forsee arising in offering services to prospective US operators. I want to address such concerns at the London Conference and get a discussion within the affiliate industry re what the regulatory landscape will or may look like as the US market is re-entered for online poker.

For example, business issues which might be impacted as regulations develop may include permitted affiliate compensation models, maximizing value from databases, acquisition and retention incentives (rakeback & others), cross-selling opportunities, the need/appetite of prospective operators for affiliate services.

I would also like to hear about any discussions already underway with B&M marketing efforts for poker online. (Has the US B&M industry has advanced online much, and to what degree, since the days of "Online sends players, WSOP gets players" ?)

Finally, what experiences have you had with licensing/regulation in other markets than the US ?
Sorry to ask , but is this now a 100% confirmed thing ? or we talking here because it could happen ?
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Old 01-22-2012, 03:43 PM   #19
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Re: Affiliate licensing for the US market ?

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Sorry to ask , but is this now a 100% confirmed thing ? or we talking here because it could happen ?
Nevada online poker? It has passed, and there is a section that pertains to affiliates having to get licensed.
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Old 01-25-2012, 07:48 PM   #20
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Re: Affiliate licensing for the US market ?

Has there been any info regarding the base location of affiliates? I know that Licensed operators must have servers located within the state, but do affiliates have to have a NV address in order to obtain an affiliate license?
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Old 01-26-2012, 07:13 PM   #21
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Re: Affiliate licensing for the US market ?

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Has there been any info regarding the base location of affiliates? I know that Licensed operators must have servers located within the state, but do affiliates have to have a NV address in order to obtain an affiliate license?
I read the regulations but it was like a month ago. I took from it that you will have to be based in NV. I don't think that means you have to live here. I would assume that you could just have an office to hang your business license and have a NV LLC.

You can rent 100-200 sq ft offices in Las Vegas for about $200-$300 a month and get a virtual office for $100 or even less. I'm not sure I would go the route of a virtual office though. It seems sleazy and would hate to have that come back to bite you. At least get an executive suite.

Last edited by Pokeraddict; 01-27-2012 at 05:51 PM.
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Old 01-27-2012, 05:36 AM   #22
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Re: Affiliate licensing for the US market ?

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I read the regulations but it was like a month ago. I took from it that you will have to be based in NV. I don't think that does not mean you have to live here. I would assume that you could just have an office to hang your business license and have a NV LLC.

You can rent 100-200 sq ft offices in Las Vegas for about $200-$300 a month and get a virtual office for $100 or even less. I'm not sure I would go the route of a virtual office though. It seems sleazy and would hate to have that come back to bite you. At least get an executive suite.
I think "it looks sleazy" is both accurate and NOT going to satisfy regulatory review.

My judgement call is that you will not get a license unless you have your operation with a physical office in Nevada. (I have practiced law in Nevada for a while, the Business Suites/Regus locations have historically had offices leased to various supplier companies.)

Offices with services available, i.e. an executive suite, are going for about $4.50 sq. ft.

There may be more than one way to skin a cat however and satisfy all the regulatory requirements...... which I will address today at LAC.

(I will also be writing a summary article for the IGBAffiliates magazine in their next issue.)

Feel free to pm me with specific questions.
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Old 01-27-2012, 05:59 PM   #23
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Re: Affiliate licensing for the US market ?

Thanks for the followup. BTW I had a typo that fixed a double negative in my post.

I talked to the property manager where my office is (I rent 235 sq ft direct access from outside office for $400 which includes everything but internet) and they have a lot of space with an asking price of $1.65 that is within a corridor of offices. This is out in the far west suburbs, searching craigslist there are many listings that go even lower than that in older buildings closer to the strip. This is especially true east of the strip although some of the areas are in questionable neighborhoods.

A full service executive suite would seem useless unless you think you will get a lot of urgent mail you might miss. My office park has a copier, conference room, mailboxes, and UPS/Fed Ex pickups.

There is nothing that says that you have to be in Las Vegas either. I have a feeling there is cheap rent in almost any non mining city in Nevada. Reno, Carson City and Mesquite are all likely to be cheap but the selection will be smaller.
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Old 01-30-2012, 11:13 AM   #24
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Re: Affiliate licensing for the US market ?

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Thanks for the followup. BTW I had a typo that fixed a double negative in my post.

I talked to the property manager where my office is (I rent 235 sq ft direct access from outside office for $400 which includes everything but internet) and they have a lot of space with an asking price of $1.65 that is within a corridor of offices. This is out in the far west suburbs, searching craigslist there are many listings that go even lower than that in older buildings closer to the strip. This is especially true east of the strip although some of the areas are in questionable neighborhoods.

A full service executive suite would seem useless unless you think you will get a lot of urgent mail you might miss. My office park has a copier, conference room, mailboxes, and UPS/Fed Ex pickups.

There is nothing that says that you have to be in Las Vegas either. I have a feeling there is cheap rent in almost any non mining city in Nevada. Reno, Carson City and Mesquite are all likely to be cheap but the selection will be smaller.
I agree that nothing says you have to be in Las Vegas, although I think as a practical matter, you will need to have a Nevada presence.

You have a good deal for Las Vegas. I was not thinking about out west, as I have a prejudice for Henderson/east side of the valley. I do get out your way and there is definitely a glut on the office space market west of the 215. If someone is going to actually live here, that area is pretty close to some really nice natural/outdoors activities. (I have to ask though .... "suburbs' ?)

You also have a very good point about Reno/Carson City, which might be a better place to hang your hat, as it is likely cheaper and defintiely as accessible to State regulators as Las Vegas, if need be. Not so bullish on locating any office in Mesquite, as it really is miles from anywhere.
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Old 01-30-2012, 11:33 AM   #25
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Re: Affiliate licensing for the US market ?

Hello,

I will be writing an article for the IGBAffiliate magazine, with a bit more detail than the presentation.

To summarize talking points:

Nevada is a likely gateway to the US market(s), regardless of whether legalization proceeds by Federal or State-byState activity.

Affiliates have an opportunity to strike early deals with Nevada licensees, PROVIDED they get a Class III gaming license, or work thorugh someone who gets one.

The actual Class III application forms will be out shortly, but in the interim expect their disclosures will look like the Independent Agent forms used for junket marketers.

Although it is not a stated requirement that you locate in Nevada, I think it will help to have a Nevada presence to speed licensing.

I read the regulations seen to date to allow for a Super-Affiliate registration/licensing, with an ability of the SuperAffiliate to contract with Nevada licensees and also act as the channel for other 'sub-affiliates". I base this read on the ability of Independent Agents to have sub-representatives for marketing. There would be requirements of the SuperAff, to both be liabile for screw-ups and to report information on any sub affiliates.

I think that a lot of other business issues, between an affiliate and operator, should be addressed in a likely required written agreement, including affiliate compensation, rakeback, generation and approval of marleting/advertising content, player retention incentives/strategies, use of trademarks, sub-affiliates, cross-promotions/selling of the B&M properties, a payment for other gaming channel activities than online poker derived from referred players, and coverage of expansion beyond Nevada/intrastate.

Feel free to pm me with any issues/questions.
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Old 01-30-2012, 02:19 PM   #26
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Re: Affiliate licensing for the US market ?

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(I have to ask though .... "suburbs' ?)
When you get out west or southwest there are large expanses of desert between developments. My office is not in Summerlin (that's where I live though), it is on the S/SW outskirts just before the landscape becomes quite bare from the bust. To me, it resembles suburbs in other cities that are not quite finished. In the case in LV, it may never fill in.

Thanks for your update. I look forward to your article.
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Old 02-06-2012, 07:17 PM   #27
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Re: Affiliate licensing for the US market ?

Guys are u all clear in your head, so when is statebystate we need 51 + Iraq licence to be able to serve US players ???

how in any way is this +EV for an affiliate, so only the big ones can survive ?
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Old 02-06-2012, 07:43 PM   #28
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Re: Affiliate licensing for the US market ?

There is no way every state goes along. I doubt there are 15 states five years from now. If this gets done on a federal level, I would think that you would need some sort fo base in Nevada and/or California. The others are probably trivial because there is a high likelihood that the casino companies based in Las Vegas will have a stronghold. They already run many of the land based casinos in other states.
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Old 02-08-2012, 05:16 PM   #29
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Re: Affiliate licensing for the US market ?

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There is no way every state goes along. I doubt there are 15 states five years from now. If this gets done on a federal level, I would think that you would need some sort fo base in Nevada and/or California. The others are probably trivial because there is a high likelihood that the casino companies based in Las Vegas will have a stronghold. They already run many of the land based casinos in other states.

Why do you say Nevada and or California? How does CA fit into the mix?
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Old 02-08-2012, 05:26 PM   #30
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Re: Affiliate licensing for the US market ?

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Why do you say Nevada and or California? How does CA fit into the mix?
California is going to be a unique situation as well. California has the largest player pool and if they do intrastate I think it is safe to assume that you will need a presence there and only being in Nevada will not help. It seems California will use reservations and existing card clubs which would leave Nevada at least somewhat out of the picture.

I think linking the two states is possible, if not likely, but to take advantage of the big California player base I think you will actually need to be in Nevada and/or California. Nobody knows the answer for sure at this time but I think that is a good educated guess.

Last edited by Pokeraddict; 02-23-2012 at 06:22 PM.
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