Originally Posted by ceire
Then what do you do the next season? And the season after that? And so on? You have to create something that is different enough to make people go out and buy it. It would be interesting to see figures on sales and how design effect them, most fans just want to show they have the newest jersey.
This is a fair point. But then there are people who will just buy the new shirt because it's new, regardless of whether there are changes to the design.
Edit: I wonder how Cardiff shirt sales are going?