Quote:
Originally Posted by ClarkNasty
From the Copa America Thread. Interested in others' thoughts on next year's Copa America and potential ripple effects if momentum continues like it has been in the U.S. regarding soccer.
I think the main challenge for soccer in the US is to stay relevant to its target audience on an annual basis, i.e. become more like the currently successful sports of NFL and NBA rather than every four years like Olympic sports. Next year's Copa America (assuming the US does host it) could be perfect for that goal:
Get people invested in both the USMNT and high level international soccer by filling the stadiums and hosting viewing parties in non hosting cities. Use that as a springboard to get people familiar with the up and coming generation of players for the USMNT and promote the crap out of CONCACAF qualifying and the Confederations Cup (assuming USA qualify) in 2017. Hopefully by early 2018 the vast majority of players in contention for the final 23 are household names. By the time actual 2018 WC come around, you have converted many of the historically casual viewers into more educated and invested viewers.
Expand on that process in the build up to the 2022 WC by aiming for a true "Americas" tournament in 2020 that serves as the Western Hemisphere version of the Euros. Then have it all culminate in the best attended, most highly viewed, and most profitable World Cup in history in 2022 hosted by Qatar!