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Originally Posted by SL__72
And, imo, some things that are called racism aren't actually.
Hear, hear. This one especially annoyed me, both because it's in a mainstream publication but also because it perpetuates this idea that merely acknowledging cultural differences is an act of "racism."
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I am a consultant on the redesign of the Web site of a company with local franchises across the United States. A franchisee in San Diego mentioned that posting a generic picture of an African-American customer could deter potential business. He has never had an African-American client nor does he anticipate one. His clientele is 70 percent white, 29 percent Hispanic and 1 percent Asian. Each local office will have a Web page and could have its own generic customer photo. May race be a factor in choosing it? TERRY KAVANAUGH, BIRMINGHAM, MICH.
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Race may be a factor in selecting this photograph only if race is germane to the product or service the franchise provides. For instance, if the company sold hair-care products used almost exclusively by African-Americans, then you could rightly indicate as much through the photo you post on the Web site. Similarly, you might use a photo of kids if you sold toys, or of women if you sold lipstick, or of priests if you ran a franchise called the Vestment Shack, proffering albs and chasubles.
This is not your case. Your San Diego client merely offers capricious demographic information, arbitrarily choosing which variables to cite. He might never have had a customer born in Liechtenstein, but he did not make country of origin a factor in his survey. Nor did he include weight or height or hair color. But these things are irrelevant, as race is. To make it a salient feature in defining a generic customer is simply racist. To decline to use a photo of an African-American because it might put off potential customers is to yield to racism.
His argument is bunk to begin with imo because it starts out by saying that you can choose to discriminate by race in the photo selection if race is germane to the product being offered--i.e., he's acknowledging that different races don't act the same, don't buy the same things, don't want to see the same things in the advertisements of products they buy. Black people might not be as attracted to a local rap music store in Newark that has pictures of a bunch of white guys listening to headphones. This is obvious, and a businessperson taking this into consideration is not in any way racism.
His Liechtenstein comment is horrible for self-evident reasons. The weight comment is just wrong beyond belief. You don't see fat people in supermarket ads, even though most people are fat. I'm sure this particular dude is not willing to put a photo of a fat person on his site, or one of a dwarf, or of someone in a wheelchair, or of a 90 year old woman. If a gun shop in Wyoming doesn't want to show any pictures of women in the store window, is that sexist? Same principles seems to apply.
This type of stuff is just so lazy.