Don't know how this ties in with what you're highlighting, but Chris Matthews is going crazy on MSNBC about what Mitt Romney allegedly said last night. According to the way he and David Corn are playing it, during his "victory speech" last night, Romney felt compelled to say that the rich (like himself) should be "congratulated" for their wealth and their success and that people of lesser means should admire the rich. (Don't know if that's an accurate portrayal of what Romney actually said, but that's the way Matthews and Corn are playing it.)
With the notable exception of Donald Trump, most rich people have the good sense to keep a low profile - they don't make a habit of rubbing their wealth (and their good fortune) in other peoples' faces - especially people whom they are asking to vote for them. Mitt Romney is a fish of a different species - he seems to think it's a virtue to flaunt his wealth and make a big deal out of being better off than 99 percent of his fellow citizens. Ronald Reagan was not "wealthy" in the sense of being worth a quarter of a billion dollars like Mitt Romney, but I don't think I ever recall Ronald Reagan bragging (or gloating) about his personal wealth or saying that people should "congratulate" him for his success. Reagan wasn't that dumb.
I recall Ann Coulter famously stating "Mitt Romney cannot win against Barack Obama and if Romney gets the nomination, Republicans will lose in November." (I'm paraphrasing slightly.) I'm not sure if this is what Ms. Coulter was thinking, but Romney does seem to have a tin ear when it comes to what "the average American" thinks and how most people perceive the rich and the well off. If Ms. Coulter's prophecy turns out to be correct, it will be interesting watching all the Republican acrimony and finger pointing in the aftermath of the election.