There are a few tiny specks of caring about sports left in me and one of them is there for hating the Patriots. That was even before they were Trump's team.
This is the full version of the 84 Lumber thingy from the Super Bowl. Supposedly Fox refused to air the ending they wanted for the ad. The whole thing is obviously a hudge publicity stunt, but considering the demographic of your average lumber store customer it's pretty ballsy. It's also very well done. The official site has been unreachable for hours. I assume it's getting DDoS'ed.
I've never seen an 84 lumber, but I see that they have them in the rural areas of California. A Superbowl commercial seems like quite a budget reach for a lumber store that isn't Home Depot or Lowe's.
Did you watch the full 5:45 version? It seems pretty clear to me. Mom + daughter make the trek to the border, find a wall, and then find an open door built by contractor dude who thinks the wall is bad. And you should shop at 84 Lumber because America.