Hi everyone,
I haven't been on 2+2 much, but I have gotten a bunch of PMs from people asking to continue with the thread. I have been a lurker on 2+2 for many years and this is my first OP and am happy so many people find this information interesting. I am going to try to reply to the unanswered questions...
Quote:
Originally Posted by michael.k
I'm trying to understand the difference between
Ticket Network point of sale (TN POS)
Ticket Network Direct (TND)
and Tickettransaction.com
I've noticed that many sites are powered by tickettransaction.com or by TND
I know they both related to TNW, I just trying to figure out how, and what is the difference, and if those sites have there own tickets inventory, or they just use TNW inventory
Hope that you could help me out here.
Micahel.
This is a good question. Ticket Network is a company in Connecticut that is a huge player in the secondary ticket market. Their business is split into two main components: (1) Software services for ticket brokers and wholesalers and (2) Selling tickets as a "retail broker" to the general public.
Their main product for (1) is the
TicketNetwork Point of Sale. This service costs $200 per month, and provides access to the broker exchange. Every broker on the TN POS lists their tickets at wholesale prices (The price they ultimately want for the ticket). All of this inventory is published in real-time on the exchange, so if I want to look for tickets to the Rose Bowl, I can see pretty much every single ticket owned by a ticket broker across the country.
When I get a call from a customer (either a repeat-customer, a referral, or a new customer from craigslist/search engines, etc), I will first try to sell them tickets that I physically own. If the location/price doesn't work, or I don't have anything for this specific event, I can easily go onto the exchange and offer any of those tickets to the customer at whatever markup I choose. If I make a sale, I will bill the customer, and then send the "holding broker" an invoice with a Fedex label. (Many times the tickets can be emailed so I'll just forward the .pdf to the customer.
TND - Ticket Network Direct:
This is TicketNetwork's retail arm. TN uses tons of SEO and Adwords and has several sites that sell tickets at the wholesale price listed on the POS plus the dreaded "Service Fee." TND includes ticketnetwork.com ticketliquidator.com and tons of other shell sites (hint: click on those, plus vividseats.com ezticketsearch.com etc). They are all selling the exact same tickets, the only difference is in the amount of the service fee and the 1-800 phone number listed on the site.
Most of my sales are TND sales, meaning somewhere a fan googled "knicks tickets", went to ticketliquidator.com and bought my $100 ea tickets for
$100 ea plus $36 service fee. I get a notification in my POS pretty much instantly with the customer order, the credit card summary, etc, and it's up to me to accept it, bill the credit card, contact the customer, ship the tickets, etc.
You'll notice if you've ever bought tix from one of these sites, that in the fine print it says "xxx.com is an intermediary btw you and the holding broker", and you actually will get the broker's info AFTER you place the order.
(Essentially this is the Stubhub model. One of the reasons Stubhub is so successful is they did a great job hiding all that stuff. You place your order at Stubhub, you only get SH's phone number, you get the tix in a Fedex from "Stubhub", etc.)
Basically I own about $150,000-$250,000 worth of tickets at a time. All of these tickets are listed in my POS system (which you can buy at my website with no service fee, but good luck finding my website because my SEO is garbage). I will sell about 35-50% to Stubhub, 25-35% to TND orders, and the rest to other brokers who are selling my tix at a markup, just as I am trying to do with theirs.
Sorry for the long post, not sure if that was even coherent but let me know if you have other ?s