One thing I have noticed is that when I play live 1/2 the games are a LOT softer than online NL10 and even NL5. It isn't unusual to have players whose VPIP is 50% or more at a live table.
Some people drive for an hour or two to get there, and they simply aren't going to drive that long to fold hands like J7s or T8o you know?
I agree that 10BB/100 should be used as a goal. Over the long run it seems most pros are making a bit less, but they do play in tougher higher limit games.
Good luck with the reading