For me the board texture is a component but a polarized bet 'fits' on any board. The bets are typically pot or over-sized in an effort to create an 'all or nothing' picture to the opponent and typically don't fit into the previous street's bet pattern.
A 2x pot bet/shove on J
7
2
4
K
with 'standard' previous betting would imply that the bettor has smashed the K or slow played a set ... or was firing with AQo
Whereas the same bet on J
T
7
4
K
has the same kind of implications but (should) fits into any remaining player's range and yet still creates the polarizing effect ... all or nothing.
Although you are technically bluffing if you do this with air, since you are also doing this with the nuts it becomes polarizing. Espeically on the 2nd board where you typically wouldn't be betting K
Q
here for 'normal' value very often. GL