To be honest, I really don't like the interface. I find it to be very busy and there is no clear sense of direction or action for me to take. I just look around at everything and then wonder why these pieces of content (the apple cider) are on the front page, and if it is only because they were added recently or something similar.
The site also has a global search at the top and not many pixels down another search below that. Most websites have terrible search experiences for thousands of nodes of content. I'm guessing you are using Lucene and search may be decent, but right now there isn't enough content to search for. So, by having two different search bars but not much content when I searched "poison ivy" I found nothing, which isn't a great experience and until you have significant amounts of content search may not work.
Think about this section of the page from a brand new users perspective:
How many different Call-to-Actions (buttons, things to click, etc.) do you count on that section of the page.
I count:
Give me a few things to do to solve what I am looking for, right now it is way too much going from a UX standpoint without there even being any content.