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Students are giant nits about money and will def eat at McDonalds if it's 1€ cheaper imo.
valid point, how about marketing it as a cheap restaurant. Basicly if you feel like mcdonalds, but you want a v decent but cheap dinner, and dont want to wait that long as in a restaurant. Also if you make it that much more tasty and healthy (more tasty then healthy tho) then mcdonalds, wont you have a decent amount of students also who go there maybe once a week, or once every 2 weeks? So basicly i should focus really hard on as much quality as possible here, and make sure they dont get sloppy in the kitchen.
And lets assume that when i experiment for a while with this, i can create a pretty damn tasty menu for a decent price. How to make sure my cooks are going to make it as tasty all the time? This is what i hate in alot of restaurants, potentially awesome food made mediocre or ruined by a sloppy chef.
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- Would this be a day time place or a night time place? Ie closing at 10pm or at 5am? Quite a difference in customers - I tend to find most of my friends that want to go get a bite at 2am don't care about the fat/unhealthiness, and not only because they are drunk. But as a daytime place you are more of a standard 'casual' restaurant that serves burgers, doens't have a lot to do with most kebab places. Doesn't have to be a problem obv, but you'll have different customers etc. Most burger restaurants I know (there is one in Antwerp and one closeby here in London) seem to get customers that don't care that this burger costs 3€ more than one at McDo
def daytime, and not sure if i should include night time also. Agree on the bit that people (including me) dont care about healthy food when they are drunk).
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- Building on that: wouldn't it be better to position this as say a gourmet burger restaurant, not doing delivery, but having higher quality? If you also do delivery won't people assume your food is crappy fast food like most delivery places?
yea, but once it is running, and most people ate at least once at your place, or heard from others it is pretty good you can start doing delivery. But ofcourse this also depends on how cheap you can do that, if its almost twice as much as a pizza then it wont be popular.
I think the problem with this is that I dont know the pitfalls, and it seems like something that you have to invest quite alot of money and time in at first. So if i have other things that are way more +ev , i just have to wait untill i have more free time on my hands that i cannot fill up with something productive. Unless ofcourse I think i have a pretty high probability of making it succeed and making a decent bit of money with it.
Last edited by chipchip; 12-01-2011 at 05:25 PM.