Quote:
Originally Posted by ahnuld
you arent going to make 10% per annum owning coke for the next 30 years. you will make something like 3% for inflation plus 3% for gdp growth, thats all. Maybe they do an amazing job and manage to grow at 3 + 5%.
there are better places to be looking and spending your time than coke.
seriously, iv said it like 10 times in this thread already, you arent going to have great returns looking at megacap stocks in a normal market.
I agree with you... I don't own Coke for the reasons you say. In the short term (2 years and less) other than when there is some event driven, news oriented reason a megacap company/industry falls giving you a great opportunity to hold your nose and buy to make outsized returns. But generally IF you know what you're doing you likely can do better in undercovered names.
But ... something like KO is for someone who doesn't want to do any active management. Someone who wants to set it and forget it -- perhaps someone who has an extremely demanding job and no time to actively manage or who doesn't want to. I'd argue that if you're not really into investing and want to buy an individual company (ignore index funds for a second) for the long term, you'd do OK with KO. Especially if your alternative is CDs and/or treasuries. If you're looking for a company to buy and hold for 30 years (I've never done this so I'm out of my circle of competence) can you say with any certainty that xyz company would give you better risk adjusted returns than KO over 30 years?
My main point originally was to simply say that 30 years is a hell of a long time and that it's tough to actually make accurate bets/handicap situations with that type of time frame. 30 years ago people sitting around a table would have never thought that Coke could grow this much. (OFC it's that much harder now since they've covered more of the world -- of course Africa is a huge frontier for them). I mean 30 years ago interest rates were in the mid teens, manhattan apts were like 100k, michael jordan hadn't been discovered yet, the cold war was still going on, the first mac hadn't come out yet, and Coca Cola had not launched NEW COKE yet
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