Pizza segment was very interesting. It's obvious product innovation often gets stunted because it's too difficult to get a return in a reasonable timeframe. But that box looked really cool and handy, I think it WOULD sell more pizzas.
The box also looked really handy if you don't want to eat the whole pizza at once and take the last half with you for later consumption.
I guess the impact on the bottom line the box has is way bigger than I can imagine
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