Quote:
Originally Posted by cwar
The most important thing you'll want to do is just manage all your local citations correctly (your own webpage for each location / area of operation, Yext, Yelp, Google Maps, etc.). I'm not current on the best way to do this so you'll definitely want to research a bit. If you had these correct and accurate you'd be ahead of 99% multi-location businesses I've seen.
We currently use virtual office spaces for each major market we service for a map listing on Google providing a local business address where really we don't have a B&M location. It's $60-$100 a month well spent IMO and we simply rent a business address. I've found a few options for funneling these addresses across multiple directories but not set on anything yet and our direction with a site redesign and SEO implementation will dictate this.
I'm just not sure it's worth the $300 bucks or so I've been quoted to push each office location out to the 50 or so directory listings people recommend I do as they are listed/registered on all the major search engines. I've done this a bit but there are too many locations for my time so I'm happy to outsource, I'm just not paying Yext or any other similar company any recurring extortion fee to keep my listings updated as they will never change.
I think one thing that the company we are talking to brings to the table is they can literally create a website for any small subset location within a metropolitan area, so I guess the idea is anyone located within a small suburb town searching for such a service is more likely to land on your page versus competitors since you have an entire website devoted to their location, and perhaps they are even doing a "_____ (neighborhood) carpet cleaning" search versus just a city search. So were talking potentially 10+ individual websites within a single major city covering the greater metropolitan area.
I don't know enough about this stuff so I just hate feeling like I don't have the right questions to be asking.
Quote:
Originally Posted by cwar
I'd be pretty skeptical that mass posting across a bunch of social media would create much business. For a carpet cleaning business, social media is generally going to be more of a customer service medium than marketing in my experience. The marketing benefit is really just a credible looking online presence so having all of corporate social media centralized would be better.
I am a little skeptical. My understanding is the multiple localized Facebook pages (for example) is used to to prop up your localized site more, pointing back to show value. Rather then focusing Tennessee, you focus on Nashville, Memphis, Knoxville. So while only a single corporate or state by state Facebook identity might look better and certainly is easier to manage, localized pages pointing back to your local website gives it more merit/content which will all differ from each other and all in all give you more crumbs for people to find (?)
Appreciate your thoughts on this as I wrap my head around it.