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SEO For Small Business Primer SEO For Small Business Primer

10-25-2016 , 05:54 PM
Quote:
Originally Posted by cwar
This is what trademarks are for.

You can actually disavow links to your site now because this was such a common negative SEO strategy.
Yea, I should have probably added that. Still not something you can proactively prevent, a lot of stuff is like that when it comes to defending against black hats.
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10-26-2016 , 01:17 AM
Quote:
Originally Posted by cwar
The most important thing you'll want to do is just manage all your local citations correctly (your own webpage for each location / area of operation, Yext, Yelp, Google Maps, etc.). I'm not current on the best way to do this so you'll definitely want to research a bit. If you had these correct and accurate you'd be ahead of 99% multi-location businesses I've seen.
We currently use virtual office spaces for each major market we service for a map listing on Google providing a local business address where really we don't have a B&M location. It's $60-$100 a month well spent IMO and we simply rent a business address. I've found a few options for funneling these addresses across multiple directories but not set on anything yet and our direction with a site redesign and SEO implementation will dictate this.

I'm just not sure it's worth the $300 bucks or so I've been quoted to push each office location out to the 50 or so directory listings people recommend I do as they are listed/registered on all the major search engines. I've done this a bit but there are too many locations for my time so I'm happy to outsource, I'm just not paying Yext or any other similar company any recurring extortion fee to keep my listings updated as they will never change.

I think one thing that the company we are talking to brings to the table is they can literally create a website for any small subset location within a metropolitan area, so I guess the idea is anyone located within a small suburb town searching for such a service is more likely to land on your page versus competitors since you have an entire website devoted to their location, and perhaps they are even doing a "_____ (neighborhood) carpet cleaning" search versus just a city search. So were talking potentially 10+ individual websites within a single major city covering the greater metropolitan area.

I don't know enough about this stuff so I just hate feeling like I don't have the right questions to be asking.

Quote:
Originally Posted by cwar
I'd be pretty skeptical that mass posting across a bunch of social media would create much business. For a carpet cleaning business, social media is generally going to be more of a customer service medium than marketing in my experience. The marketing benefit is really just a credible looking online presence so having all of corporate social media centralized would be better.
I am a little skeptical. My understanding is the multiple localized Facebook pages (for example) is used to to prop up your localized site more, pointing back to show value. Rather then focusing Tennessee, you focus on Nashville, Memphis, Knoxville. So while only a single corporate or state by state Facebook identity might look better and certainly is easier to manage, localized pages pointing back to your local website gives it more merit/content which will all differ from each other and all in all give you more crumbs for people to find (?)

Appreciate your thoughts on this as I wrap my head around it.
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10-26-2016 , 07:43 AM
So this is kind of a noob question.

How do you test how you rank, and how quick do you see improvements in your ranking after adjustments on your site?

Is testing as simple as opening private mode and writing down ur position on certain keywords, and rechecking again a week after adjustments?
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10-26-2016 , 05:14 PM
By chance found this thread. I am a complete SEO noob. I need help with my site getting it all straight and I dont trust the SEO companies selling me snake oil so I'd rather use someone from 2p2 who I'd likely trust far more and have far more respect for. Its an e-commerce site based in UK (not that it matters but I want to drive mostly UK traffic). We only launched some 2 weeks ago and we are doing quite well considering. We are a completely niche product. I have a very large social media following - which I maintain - and a lot of the traffic has come from there thus far. I also promote posts and sponsor posts but tbh I have zero idea if thats throwing money down toilet, its not converting to sales really but its a brand awareness exercise. I have just today started to buy adwords on a smallish budget to see how it converts, but SEO is likely all kinds of messed up and I would like to optimise it.

Feel free to PM me if you can help me for an affordable rate. I really should read through everything you've posted but I really don't have the time and it sort of gets to a point where, yeh I understand it, but how do I implement and I think I'd rather hire someone who knows their **** to do it for me.

TY
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04-05-2017 , 09:51 PM
Hey guys, have some questions on some of the more recent trends of late in SEO (granted I guess it's been trending that way for a while now).

I'm kind of at a loss for what would be considered an optimal amount of iterations of my keywords in both url's, h1/h2 etc.. and my page descriptions and titles. I know google is out to punish keyword stuffing now, but simultaneously if you don't use enough you don't rank either. What's the sweet spot look like? On a site with 30 pages and 30 of all the other things, what would overstuffing look like? Or I guess I should ask what a perfect amount of keywords used and where would look like in 2017.

My other question is compared to say quality content correctly using the keywords with the advice above, where does website speed rank for SEO juice? Because right now I want to fix whatever is the most bang for buck, and audits will point towards speed etc...I'd love to spend my most valuable time right now on whatever is most useful.
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