What do you guys think about this business idea: selling mobile apps to local businesses.
Basically, I would get access to app-building template software, which would probably run from like $1,000 to $2,000 dollars (one company I've been looking at is GoMobileSolutions - http://gomobilesolutions.com/
). This software takes the information from a business' website and puts it into a basic app, then allows you to add other features (like the ability to "check-in") and edit the information as you see fit. The apps can be made in just a few hours (no coding knowledge necessary, and I currently have no coding knowledge whatsoever).
After the upfront costs there are some variable costs in the form of different fees per app, but these fees shouldn't hurt margins too much.
I would approach local small businesses and pitch them on getting into the mobile marketing space. The software allows you to create demo apps BEFORE you go to pitch, so the business owner can hold and play around with his app right then and there.
Benefits to local businesses that these apps can provide include the following:
- The ability to engage customers and build customer loyalty by allowing them to accumulate "check-in" points that can be redeemed for discounts and special offers (and to share this check-in information on facebook/twitter to create word of mouth buzz). Basically, the business can create gamification.
- The ability to send push notifications to alert customers of special offerings, discounts, sales, and coupons (e.g. a night club that is having an extra happy hour this week).
- Having a mobile app allows the business to look more credible (stronger branding).
-Turn by turn GPS directions
-For restaurants, the ability to order from the app.
Average selling price for these apps is supposedly $2000, but since that comes from the fox who is guarding the hen house, I think $1,000 to $1500 on average is probably more realistic.
So basically, I'm acting as a reseller for GoMobileSolutions (or whatever company I choose), and a mobile marketing consultant/developer for local businesses. I also think this can potentially be leveraged into other jobs such as doing social media marketing for the business.
Appreciate any thoughts/feedback.