SEO really isn't that bad.
Follow the guide lines by Google and do some homework if you're going to outsource content writers to make sure they are not ******ed.
SEO is pretty much auto-pilot if you follow the rules. That old saying of content is king holds the ultimate truth here.
Start here:
http://www.google.com/support/webmas...n&answer=35291
Edit:
Here's some info about a site I recently put up. It's in a market that's semi-saturated but not really. Some common search terms range from having 800,000 to 150,000,000 results.
I did no advertising, no sites linked to me, I was invisible on the web. Google noticed my site existed about 2 weeks after I put it up. Roughly a week after that it indexed around 50 of the 150 pages on the site. The site itself only has 5 pages that contain actual content, the rest are PDF files that have information that's relevant to the content we cover but contain no common search terms.
The site (not the PDFs) occasionally is on the 3rd-4th page for some of the terms in the regular search results and the URL of the site is not contained in the keywords. It's a massive uphill battle because other sites in this niche do have multiple common keywords in the URL (huge advantage).
If I type my url out as a search term (with spaces, no .com, etc.) it comes up first with 300,000 results. Only problem is it's something that's kind of interesting but no one in their right mind would actually think of typing it.
I tweaked the content we have slightly towards certain keywords but it didn't go beyond common sense. The original content was not written with SEO in mind, and it has pretty technical content in the legal field. There is a blog now, but it's still really small (5 posts) so there's still a ton of room for improvement and I'm pretty confident 1st page results will happen once there are enough blog posts.
Did I do anything special? Nope.
- I just made sure I used friendly URLs (none of this index.php?module=page3¶m=s76cj3h4 stuff).
- I used relevant information in the meta title/descriptions (this actually doesn't help Google give you a higher rating but it does convince users to possibly click your link if it has good info and Google will attempt to use these tags if it sees fit when displaying your snippet).
- I didn't stuff in keywords but sprinkled it around the site.
- The code validates to w3 strict on every page.
- I tried to provide good content in the niche (much room to grow here).
Last edited by Shoe Lace; 08-13-2010 at 12:26 AM.