Originally Posted by benpoker12
I have been accepted to a couple CPA networks. Have tested multiple offers and send plenty of traffic to them, but have not got a single conversion. My ads are not misleading and the sites my ads are displayed on have the right demographic.
On the CPA networks you can see the $ you get for each sale/lead and the EPC. With this you should be able to calculate conversion rate for the offers landing page. I have picked offers where the epc is higher then my cpc. So in theory i should make money.
Are the EPC indications of the CPA just bogus, or is there something I am doing wrong which i am not understanding? To me it seems the landing pages of the offers just don't convert. Is there any way to find offers that actually convert? If you want any more details about my tests please let me know
EPC is the most reliable way to judge an offer
Are those on a single offer/single LP? If it is that is a good sample size to test initially. I jsut have to ask you which PPC network do you use? Some of the are just pure garbage.
if it is of these:
7search, bidvertiser, adblade or any 2nd tier PPC traffic
then get out of there immidiatelly.
If it is some other, they still might have crappy inventory or do straight out click fraud.
If you are using a reputable network though, it's either something with the traffic or if it's facebook, you messed the demographics.
In any case, I would hit up your affiliate manager AND your ad network rep and ask them WTF is happening. 0 conversion on a short form with good EPC definitely raises flags.
One other thing that you have to know is that the EPC displayed on the network's dashboard is for everyone. That means traffic from search engines and SEO are included. And those are a lot more targeted and convert a lit higher generally.
Without much data, I can only help you this much unfortunately.