yeah, my bad;

typically they would get between 10-30% of all the volume ran through them.

forums and tradeshows typically.

Yes, it kinda depends on the product, but having both CPL and CPS programs is a major turn on for an affiliate.

rev share is good from the affiliate's POV only if your subscription is big enough dollar wise, and you have a business model with a good user retention.

As far as attracting - just know your numbers and have high paying and high converting offers, hehe

Also finding some websites and people with email lists/products in your niche is the best way to get started and IMO the only if you have a low paying offer.

thanks for these links.

this blog post helped me understand the adserver model that i asked ballistic just a few questions back

according to this page:
http://www.*****.com/docs/*****_help...owitworks.html

***** is indeed iab certified.

only their enterprise edition is iab certified, which is paid. And it sucks big time. Especially for the advertisers. The free one is even worse.

what is the deal with the CPA networks declining everyone? clickbooth declined both me and my girlfriend. she had to take a test which she didnt pass. i didn't even make it that far. why wouldnt they want more affiliates? the more conversions = more money for them. i dont get it?

A test? LOL. Just laugh at them and move on. As I said, apply to several networks at once. I'm sorry for recommending this network, I personally have some bad experiences with them, but know that they are pretty good for new publishers.

As it seems, i'm wrong. Go with adsimilis, maxbounty, EWA and peerfly. Apply to all of them, and you will get in for sure. If everything fails, peerfly accepts anyone. If you get declined by some network without a good reason, just pick up the phone and call them. Even better, you can call them immediately after you apply. That will fasten you your approval process and will put a lot of weight in your application.

It's a faily common issue, but you as serious people, shouldn't really face it. Just put a voice behind the application and will give you more chances.

After you get going, you will not have this problem any more.

The reasons they are tough on the application approval is that there is ton of fraud in this business.

On a certain network that I am in, there are legal leadgens that payout 500-700 dollars and don't require a SSN or credit card. And while those are fairly easy to prevent fraud, because of the volume, in edu, fields pay 30-50 bucks and don't require credit card and can take loads of volume.

And those are the obvious one. There are so many scammers trying to make a quick buck and game the advertiser, it's not even funny.

Good to see someone else is in the industry on 2p2. I'm currently working for an performance marketing company that focuses on email that's doing a lot of exclusive type deals but also using affiliate networks to fill our pipeline.

All that aside, have you ever thought about driving traffic via social media? Buy tweets or status updates from users that align with your offer's target market. I just started a side project social media publishing company that is currently operating on a CPM basis with CPMs ranging from only $0.04-$2. Check us out at www.AdvertisePals.com

Let me know if you're interested.

Ballistic,

This is one of the most exciting threads I have read on 2+2 in a long time! Thank you so much for all this great advice. I'm sure I will have some questions of my own soon. Right now I am busy devouring all the information and links to information you have give us. Thanks again!

Hi Ballistic,

I have been accepted to a couple CPA networks. Have tested multiple offers and send plenty of traffic to them, but have not got a single conversion. My ads are not misleading and the sites my ads are displayed on have the right demographic.

On the CPA networks you can see the $ you get for each sale/lead and the EPC. With this you should be able to calculate conversion rate for the offers landing page. I have picked offers where the epc is higher then my cpc. So in theory i should make money.

Are the EPC indications of the CPA just bogus, or is there something I am doing wrong which i am not understanding? To me it seems the landing pages of the offers just don't convert. Is there any way to find offers that actually convert? If you want any more details about my tests please let me know

P.S. With my tests I have gotten about 750 clicks. The offers should all have fairly high conversion rate (free signup, 1 page submits, etc).

Thanks!

EPC is the most reliable way to judge an offer

Are those on a single offer/single LP? If it is that is a good sample size to test initially. I jsut have to ask you which PPC network do you use? Some of the are just pure garbage.

if it is of these:

7search, bidvertiser, adblade or any 2nd tier PPC traffic

then get out of there immidiatelly.

If it is some other, they still might have crappy inventory or do straight out click fraud.

If you are using a reputable network though, it's either something with the traffic or if it's facebook, you messed the demographics.

In any case, I would hit up your affiliate manager AND your ad network rep and ask them WTF is happening. 0 conversion on a short form with good EPC definitely raises flags.

One other thing that you have to know is that the EPC displayed on the network's dashboard is for everyone. That means traffic from search engines and SEO are included. And those are a lot more targeted and convert a lit higher generally.

Without much data, I can only help you this much unfortunately.

Ballistic, i know earlier you mentioned that Above the Fold is best.

however, my CPA network has mostly "unknowns" and only a few are listed as either Above the Fold or Below the Fold.

i asked my AM about this and he more or less just said the ones that are unknown they don't have info for and could be either above or below.

he also said that this shouldn't really be that big of a concern and the main thing to do is just to test.

should i be wary about buying these "unknown" spots?

what do you think?

you can just go to a website and check their ad placement

i'm not sure it's that easy. the network shows various dimension sizes for each and i believe that each site has multiple placements of each dimension size.

4char