Cap yeah as Henry said I was talking about building links to their other profiles, to try and get them ranking above Yelp. While this is really frowned upon by Google, It's unlikely you would get these sites penalised, simply because of the size of Facebook/Youtube.
It's not really guaranteed to work though, like anything with SEO there's a risk. It would involve buying links which is against Google's webmaster guidelines, that's why I called it shady.
Quote:
-Where are you seeing the tag you listed? I see this "Allied Outdoor Solutions can beautify and enhance your concrete with CarveStone coatings. Call 1-800-GO-STONE. Located at 1557 W. Sam Houston Pkwy N."
I'm seeing it by right clicking, then clicking 'View Page Source'.
What you listed is their meta description. It doesn't effect seo rankings, but it can effect click through rates.
A title tag is different, and is probably the most important part of on-page seo -
http://moz.com/learn/seo/title-tag.
Regarding changing the domains, if the owner doesn't want to change then I guess you're stuck. When you 301 redirect to a new domain, you might lose some rankings (they don't really have any though), but this can be recovered over time.
I think all these tactics are kind of irrelevant though. It's clear they need help with online marketing strategy beyond just getting rid of Yelp in the SERPS.
I think you gotta start with what are their objectives are from their online efforts.
Generate more leads from their website?
Ok.. How many are they getting now?
Is it being measured?
What would be a target improvement?
etc etc and go from there.
All this talk about seo and ranking is really just pointless unless they have measurable goals in place and are tracking them. The seo bit is just one tiny piece of it, and if you don't know what you are trying to acheive, then it's a waste of time.
ps. If this was my site, the first thing I would do would be to start using adwords for my own brand name, this will push Yelp down a spot and it would be very cheap to do, as no one else is bidding on it.
Last edited by feldo; 06-04-2014 at 09:11 PM.