Quote:
I want to take a couple grand and invest in individual stocks, preferably something a bit higher risk (small cap) that I do some research and find something to buy.
You are getting a lot of pushback on the idea of starting with a small amount of seed money and I think those who oppose starting small are taking an indefensible position. Sure you could get better value per hour of time spent if you had more money and you could obviously diversify more if you had more to invest, but you'd also stand to lose a lot more in the process of getting smart. I've more or less gone in the opposite direction as you -- I started almost exclusively buying individual equities and I now am almost completely an index investor (I still hold four individual positions, primarily because I don't want to pay the tax). Part of this is that I've mostly met my investment goals and part of this is that I've come to believe that I was pretty lucky and that I would be unable to replicate my results without spending way more time researching companies than I want to spend.
Quote:
But, I feel like I get lost in this fog of war every time I look. I've used google finance to look for companies and balance sheets etc... but I'm curious if people could post how they look for companies; and what got them to purchase, or pass, on them.
It would be helpful to understand your background and level of sophistication. Personally, I don't think anyone should be doing stock picking that can't really understand balance sheets and cash flow and all of my biggest winners were investments in the tech business, which is the business I know. I've been long on most of the tech giants for 10 years or more and it made me look like a genius, but mostly I was just lucky to know things about a field that a lot of people misunderstand. Even when you are right, you can screw up. I bought EMC at $10 a share in 1998 when they made a pitch to me about buying their storage solutions and I realized that they had a really great product. Within a couple of years, it was worth $100 and I looked like a genius. Of course, I held them through the tech crash in 2000 and ended up selling them for $0.13 a share profit in 2001 after I decided their time was past.
If I were in your shoes, I'd focus on one particular industry (ideally one that you are especially knowledgeable about already) and dive deep into the numbers of firms in that business and try to figure out who looks most likely to be in position to generate significant growth (or, in some sectors who is most likely to be bought).
If you could just identify a simple screen that says look for cash flow of X and P/E of Y and so on, you'd be a zillionaire. My best picks were finding growth opportunities when I recognized that someone had more upside that the market in general did. Some people do well with value-side where a stock has been discounted by some bad news below its intrinsic book value, but I find that much more difficult because often there is more to the story of the downward slide than you may not be able to perceive.
I'd suggest you check out "Common Stocks and Uncommon Profits" by Fisher. It was my original bible of stock picking and even though it is old as dirt, it still basically gets it right.
However, if you subtract three huge hits (buying APPL, AMZN and shorting SKYM), I'd have been better off just indexing and could have spent more time doing something else so maybe you shouldn't listen to me.