Quote:
Originally Posted by PFUNK
doing an unproven culinary concept should be started as a minimal approach. Maybe even figure out a way to do this without having to even buy a truck (small food cart etc.)
This was a point I was trying to make with an earlier post.
Right now, OP does not even know if there is real local consistent demand for his ethnic food in a white neighborhood. He should get the schedules for art fairs, craft festivals, farmer's markets, first fridays, swap meets, etc. Then open up a stall with the absolute minimum in cost.
The purpose is to test, test, test, test, test OP's hypothesis. He should do this for 10 months minimum before pot committing himself with bigger bets (food truck, fixed location). There is absolutely no need to cross the commitment threshold without real feedback about demand in this case.
Find the minimum version of your vision and test that. And based on the feedback, keep iterating quick and cheap. Play small ball. Chance enough to go all-in (10 months later) once all the required feedback are out.
Also, by doing this OP will also get a feel for what it would actually be like to be in action. Maybe he winds up hating it. If so, then he can just move on with minimal loss but with new found wisdom.
In the first fridays and farmer's markets in California and Nevada, I've seen stalls where the vendors only had three folding tables, a cooking thing in the back, and a u-haul truck. I don't know if this can be done where OP wants to do business. But this is what I suggest. Bet small, be totally open to feedback (this is best done with an attitude that he absolutely does not know what he's doing but is more than willing to learn very quickly and humbly), keep iterating behavior based on the feedback.
A few months down the road, once OP has done enough iterations to the point that he is 80% sure more or less what vision he's willing to pot commit to, then he can begin to develop a social media presence and gain followers. This is what a Vegas food truck called
Fukuburger has done. They don't need to rent (if they rent at all) in a high foot traffic location because their "fans" on facebook and twitter follow them to where they are located physically.
Of course, if the people in OP's area are old, maybe they don't do social media. In that case, OP can collect emails so that he can keep them updated about a future food truck or fixed location.
But my main point is to test first. For 10 months. Get feedback cheap. Iterate cheap. Experiment cheap. Play small ball. Min-raise. Pot commit later, once enough real life info is in. No need to speculate when you can get the facts and act based on them rather than to inside the brain only hypothesizing.