Originally Posted by rivercitybirdie
current and recent senior management practically invented an industry. i think apple just became cool. i would much prefer a few blackberry features on my ipad
i do think a ton of companies are a good short due to apple. msft especially. but not necessarily rimm as it's so low already
Unfortunately in that industry in particular "cool" is everything. The company very well may cease to exist by the end of the year. No one wants their phones, and companies know this also because of the feedback they get from their employees.
I like to buy things when they are cheap, but I don't take chances on investments that have a decent chance of not being there a year from the point I invest. Of course, this is possible with plenty of companies, but RIMM is in deep deep trouble here. They have no products that spark any interest in the general public.
My wife has an iPhone and a blackberry. She literally hates her Blackberry, the only reason she has one is because her work makes her have one, and they are working on dumping them all.