That's just bull, same old sales pitch as people have been making for thousands of years.

I know you want them to click the green button, but you’re not giving them a reason to do so. You need a benefit statement, that tells them what’s in it for them, not just a green button, for a CTA. For example, you state in step 3 & 4 “run beta tests right from your website” and “watch and listen to feedback.” Those are ‘functions’ of your product, not benefits. Benefits are what customers get from running tests on their websites, like saving time, ease of use, not losing visitors, etc.. Ditto with watching and listening to feedback; what benefit do they get from doing so? I left the content area blank after the question, “what can betapunch do for you?” so maybe you can come up with some benefits.

Overall, though, your site doesn’t have much flow to it and I think you’ll end up bouncing visitors away with too much unorganized info. Maybe add in what JoeMofo said about pricing/plans along with the number of testers/startups for some credibility, but not much more on the first page. Although I do think you should reconsider doing a short vid walking someone through the steps from signup -> benefits.

unquestionably GTFO with your **** and stop tarding up his thread FFS!

Love the site and idea man, im not qualified to give much advice but from an aesthetics point of view your landing page has to much going on, the fonts are dragging my eyes all over the place and look to big. A one minute or two minute video saying what your site is and how it works is a must i.m.o and will solve a lot of you issues, maybe the ten minute video for when someone "see how it works" button, im positive you will see the green button pressed more with it.
I know you said you have got positive feedback on the 10 min video but 99% of people will not watch it when first discovering your page, its a tutorial that needs to be put somewhere else on the site.

The tag line doesn't do anything for me personally, what about something like "Get a communities opinion on your start up" or "Get a communities views on your start up" or "Get peoples views on your start up" the last one would hook a lot of people i.m.o, start up owner are very proud of there projects and the line bring peoples social approval/ ego into the equation.

Thank you for your feedback. I am not sold on the idea of putting a tutorial video there. The video is not there to entertain visitors who come to the site. The purpose of that video in that location is to see the type of feedback beta users provide for startups on BetaPunch.

I personally feel tutorial videos are so overdone and the minute you create a tutorial, you make one pivot in your user flow then your video needs to be re-done.

I really tried to make my landing page as minimal as possible. But I see what you are saying in that there are a couple different things going on, Logo, Tag-line, video, get started button etc. I really believe a good landing page is one of the most difficult things to achieve when building a startup. I have changed this page more than any other on my site by a long shot.

I am going to see how this current page converts or doesn't for a short while and I will make changes accordingly if it is unsuccessful.

I did mess around with a new site called PowToon which is really great for making short animated videos. I suggest everyone check them out. Here is the link to my video: http://www.powtoon.com/p/g99LvjedDcK/

OP- I have read this thread, and just went to your website. From your website, I am not even clear exactly what your business offers. What does "get quality feedback for your startup" even mean?

Are you providing feedback on whether my idea for a new company will work before I have formed it? Or are you analyzing my market position? Are you giving feedback on my website? Are you beta-testing software I have developed? I can't even determine that from your homepage.

So could you please explain to me what exactly you offer. Startup to me just means any business that is just getting going. But it could be any kind of business. Do you offer feedback for any kind of business? Or are you actually a software testing company?

Right now, I just don't get what you do from your homepage.

Thanks.

My tag line is very general for the purpose of trying to imply that we are providing feedback for anything that has to do with web startups. This can focus on your idea, design, user experience, usability, bug discovery, anything and everything.

It's useful feedback for me though that you can't figure that out from my landing page. It means I have much more work to do

I was hoping supportive video beta tests prevalent on the homepage would speak more to the fact of "what we do" but I know many people don't want to watch videos for other sites. They only want to watch videos of people using their own site.

Explainer text on a lander is tough because you always have to be careful not to use too much text.

Saying you provide feedback on anything is telling the potential customer nothing. I'm not a novice to web businesses/software as I was the COO of a private software company for 5 years. But I couldn't figure out what you are offering, and to whom from your website. And no one will click on a 10 minute video to find out.

Web statistics show that most people spend less than 15 seconds on the home page then click away. So your landing page must capture the attention of your prospect immediately and clearly with a "here's how we can help you" focus. Right now, your website does none of that.

And what exactly is the purpose of the section with the boxes with startups listed? That isn't clear at all. Are those supposed to be the instructions that a beta tester gets before he goes to work?

TBH, overall your website is, IMO, very poorly designed. Nothing on that landing page explains what you offer and how what you do offer will result in my business making more money.

There is a vast difference in the skill sets required to provide feedback on the viability of a business concept versus the effectiveness of the marketing value of a website. Usually the term beta tester in the software community deals both the technical testing of a piece of software (i.e. trying to find ways to break it) and the consumer side "playing with it" (i.e. does this software give you something you like). But again, those are two different groups of people who do that. I've never heard the term applied to getting feedback about business concepts.

So I'm really not clear at all what your company offers and to whom. It seems as if you are not exactly sure either.

edit: I didn't mean to sound so harsh; but I've done a lot of work on websites, and I just can't get my arms around your business concept from yours. And if your business is helping other businesses do that, then there's a problem.

Wow, very useful stuff. Hard to take but i know and can appreciate the value in your feedback.

I guess trying to be too general has come back to bite me. I know i need to add a clear benefit statement. Right now there isnt one.

The startups below the fold are "Featured Startups" who pay to be placed there to get increased exposure. I thought that was obvious based off the text that says Featured Startups next to it... Hm.

I am just going to try to list some benefits below and maybe 2+2 can help me improve my site copy:

1. We help you meet your early adopters.

2. Don't waste time searching for people to test your website or web app.

3. See why customers leave your site and where they get lost.

4. See what can be made more clear from someone who is not affiliated with your company.

I dont know how good these are...

TB,

I don't have a lot of time for reading through and offering advice right now, but awesome work getting from where you were to where you are!

If you had to answer some of the Business Model Canvas questions, how would you answer them? While it's certainly not the end-all, be-all of business plans, I do think some of the major questions about value props, customers, channels, partners, and segments are super helpful when you're in an early stage.

Surely the "100's of new web start up" failed to succeed because their founders didn't read The Secret?

OP: I clicked around a bit and didn't find pricing anywhere. It should be more obvious. I'd actually pay for something like this, although I worry that you won't have any testers that have experience with the type of site I want to test.

Also, http://www.betapunch.com/content/how-it-works is broken - HTML tags are showing up on the page. (And don't use the <center> tag if you can help it - it's usually better to use CSS).

I think i am going to change the "SEE HOW IT WORKS" button below the green button to say "SEE OUR PRICING" and this should clear things up because the window that drops down from clicking that button explains our pricing.

I could guarantee I can find you testers with experience in what you want tested. Try me. I will give you a full refund if I can't

I think this thread is a great read. TB - sort your blog out and I'll read that too haha. Open it up to guest posts and you'll get free content coming from founder's Press releases... I'd also like to write a guest post from time to time too if you did that.

Are you coding this site yourself?

Some more ideas:
- At the moment your flow has a dead-end and really isn't efficient. A user will go something like Homepage > start now > homepage > pricing > homepage > start. There's not enough information for a real prospect to sign straight up.
You want a user to go homepage > pricing > signup. Also, a primary goal for your homepage is good (I would have it to be > pricing > signup), with the option of signing straight up also (but less prominent).

</pinch of salt>

[loosely]

BetaPunch
Don’t waste time and money guessing – get real market feedback before you build-out a product

By joining the BetaPunch community you’ll find out…

• if you’re building a product that nobody wants
  
• what features your customers truly want
  
• if your price-point is right
  
• what perceived value your product offers
  
• if your product is really user friendly
  
• what you can do to make your product easier to use
  
• if your offer clearly articulates your product’s benefits
  
• what you can do to better convey your product’s benefits
  

… without spending a fortune on R&D, split-testing and focus groups.

Click here to join the BetaPunch community today OR here to see how BetaPunch can save you time and money OR here to see how BetaPunch has helped others optimize their offers and products.

This is 100% wrong.

Yeah, ATF you want eye-catching stuff that the prospect deems of value to them and can see real quick benefits as to why they should use your product and whatever else you can do to not have them leave your page.

Some people need a little more before making their decision and it is nothing but beneficial to have tons of text and keep feeding them more information with intermittent CTA options throughout to convince them.