On the pricing/packages, you should definitely have one option that stands out with a color highlighter. I promise you it's the choice that will get the majority of sales.

Pretty similar. from the looks of those, they dont appear nearly as durable as ours. We should get up to 500 uses out of our bins. we bought the strongest ones available. which actually makes me think of another point we can mention. Our bins are stronger then what our competitors use. we paid a premium for this

I figured out what was bothering me about your home page. There are too many fonts. The top half of the page is fine, but the bottom needs to be fixed. If you could make the left column look the same as the right column, that would fix the problem, I think. Something like that needs to be done. I think you're breaking some kind of design rule.

Are you suggesting highlighting for instance our 2 bedroom package? To drive up sales on that?

I see what you mean. In the middle part there is 3 different fonts used

Also, give more bonuses to people who pay more ie give them 2 dollies, give them more than a week of rental.

I also think having too many choices is bad. People's attention span isn't that long. I would create 3 packages: Small (studio/1br), Medium (2/3br), Big (4br+).

For small, you have to pay for almost everything except free label. For medium (highlight this session if you want to sell this the most), include a bunch of free bonuses ie free dolly, free labels, free candies, etc. For Big, this is your most valuable customers. Treat them like they are valuable customers that they are. Give them the whole enchilada. FREE EVERYTHING.

Those are really great ideas slowhabit. One of the ideas I was thinking of doing is giving a house warming gift from bin-it. maybe thats something we can include with the larger orders. nothing crazy but thought it might be a cool idea to end our service on a high note. give them one of our tshirts, we also have water bottles and pens. maybe we give more free stuff the larger the order.

Also, I'm assuming that your per customer cost is roughly the same regardless of how many boxes they order. That is, most of your cost comes from the fuel and time that it takes to make the delivery and the number of boxes doesn't really change that. Therefore, you want people to order the bigger packages. You should have some way to encourage people to do just that. As someone mentioned earlier, give 2 dollies for the bigger packages. Maybe there are other things you can add that make the bigger packages exclusive, but just adding a 2nd dolly to the last 2 packages could do the trick.

Maybe add another free dolly, then throw in a free wardrobe box for the next highest package. people really love the wardrobe boxes. Every day i tell the web guy to get them on the about page, it kills me that you dont see them till you start ordering.

I don't know how it works in NYC. Many places I have lived the first step in making a move by yourself is renting a truck/van. Could those rental places give you leads on customers?

I like the idea of a house-warming gift. If you can also use it to advertise, like a t-shirt, then it's perfect. Have some fun slogan on the shirt that describes the customer experience and casts your company in a positive light. Blue t-shirts obv that say something like, "I got binned" with your company logo of course.

Also, I wouldn't give more house-warming gifts to the bigger customers. I would just have one simple gift that everybody gets. You should be explicit that it is a housewarming gift. Don't just say, "here's a free pen." You need to play up the fact that it is a housewarming gift, because that makes the customer feel special and makes you look thoughtful. When they tell their friends about their moving experience, they'll tell them about the company that gave them a housewarming gift, but they won't tell them about the company that gave them a free mug, even though the housewarming gift could be a mug. I'm not sure what the perfect gift would be, but I think it's important to come up with the perfect thing, not just any old freebee.

The difference with these kinds of things is that you can't really put them on the website. You can't say, "order the bigger package, because we'll give you a free mug." Add value to the move itself with your bigger packages.

That's perfect. If there are wardrobe boxes then that is just what you need to do. Free extra dolly and free wardrobe box with the big package. Then below you should have an option to add those things to the smaller packages.

The only issue is the biggest truck rental in this area, U-haul, sells moving boxes. Our google adwords advertising uses uhaul searches as one of our keywords, so that helps to target them a little. Maybe we can look into some smaller truck/van rental companies.

Also, the housewarming gift should be wrapped in blue wrapping paper.

If you have a contest, use the phrase "bin-it to win it!"

Might steal that "you got binned" idea for a shirt. Maybe a candle with our logo and a tshirt? candle seems like a pretty decent house warming gift.

Not sure about the candle with your logo. That seems a little hokey to me. Like people don't care about t-shirts or mugs that have a logo, but on a candle it just seems sort of pushy or something. I dunno, that's just my thought.

Also, you could use the phrase, "you got binned" a lot. It's fun and memorable. After people have used your service, you can send them an e-mail that says "you got binned" and thank them for their custom, etc.

Housewarming gift should be something that you can use some sort of play on words with. Something that's clever and memorable. You can't spend a lot on them, obviously, so you have to find a way to get some sort of hook in there.

OK i see what you mean about the candle.

I like the follow up email. We have been asking people to leave a review for us, so maybe we can throw that into the email. not in a pushy way but maybe have a link to something saying "tell everyone about your experience".

Just do lots of testing. Play around with your options, pricing, free bonuses, etc. and see what works. You might find that having five options with some free added value for the bigger packages results in a bigger average order. Or, it could be that by simply eliminating the smallest package you have higher revenue. Test test test.

You could have a survey with some kind of draw for the people that fill it out.

have some kind of prize maybe. fill out this survey for a chance to win...

Thanks for all the ideas roth. youve been very helpful

No problem. Happy to help.

Do people actually use a lot of zip ties when they move? I've moved a million times and have never used them or thought to myself that I wish I had some. I'm assuming that this is standard for moving companies and I just hadn't thought of it. You're the expert, so I trust that you know, but otherwise I would make sure that you aren't just giving away something that most people don't use. Even small costs add up over time.

Maybe you could tell people that if they don't use the zip ties or the labels to leave them in one of the boxes when you pick them up and you'll keep them out of the landfill by passing them on to someone else.

People use them because our bins have holes on each side that you can zip tie, to lock the lids into place. So far everyones used them as far as I can tell. All the labels have been used also, but I'm waiting for the day when we pick up bins that have writing all over them because they lost the labels or something.

images aren't showing up for me but i know what part you're talking about. (If thats what the images are)

I'll get that changed, it definitely should say "click here to get started"