Quote:
Originally Posted by Taylor Caby
maybe i'm missing something yowzers, but isn't there going to be competition no matter what you do? if you opened up some hot new NYC restaurant (good luck) and started printing money, you'd be dealing with copycats/other competitors just the same as if you opened a mcdonalds in a new suburb and a bunch of BK's/Wendy's eventually showed up.
if i had any intentions of getting into the restaurant business, i'd probably start with a franchise just to learn a bit more about the industry and see how much I really like it. worst case scenario, i hate it and i can likely sell it in a couple of years. best case scenario, i love it, learn, and have new ideas for starting a more risky venture that has a bit more upside. i just think it's naive to think it's as simple as taking a successful concept from one place and taking it to another place, which is (maybe unintentionally) how you are making it sound.
tc
Im not clear on your first point. Think about the barriers to entry for franchises vs the model I'm discussing. Opening some franchises is as simple as finding a location, hiring the best people who are still dumb enough to work for minimum wage, and signing some paperwork. Compare that to say for example opening a Chicago style deep-dish pizzeria in Kenosha Wisconsin. To open such a place one would have to do a ton of research into demographics, food preparation and suppliers. I dont think I need to spell it all out for one to understand how much more exponentially difficult this model would to replicate for a new competitor. I'm not saying it couldnt be done but even if it was you still have the first mover advantage. For example, the first Thai restaurant in my hometown, not NYC, is still the most popular in town although new competitors have since emerged. I'm sure its similar in your hometowns as well if you really think about it.
Regardig your second point, I hear what you are saying there. I am definitely more risk-tolerant than most people. Thats prob because my ROIC from trading stocks in any given month is more than most McDonalds will earn in a year. To another point, I think you are also underestimating the emotional investment in a business. Most ppl after having put thousands of hours into their first business are not simply going to be inclined to sell it after just a few years unless its unprofitable or the profit isnt on par with the amount of time spent working. Further, after having gone through all the pains of start-up in terms of finding a location, hiring, and advertising, who is going to ready to do it again after just a few years.
My point is that with any new business the keys to giving the best chance of a sig ROIC are: 1) unique model 2) value proposition which is charging less than ppl are willing to pay.
Also my deep dish idea is just being thrown out for an example. There may be a deep-dish place on every corner of Kenosha for all I know.
Last edited by Yowserrrs; 05-31-2008 at 01:51 PM.