I have a hunch Ivey is making some training videos, well actually this was a discussion last year, but there are more incentives towards it recently.
1) Remember his website just before Black Friday happened. Everyone pretty much thought some strategywise was the case, but then it was forgotten because to his one year disappearance
2) All this recent twitter and facebook activity. It's very likely it wasn't Ivey himself, but whoever is behind it surely wants Ivey to be a bigger part of the scene again.
3) This image from his Facebook Q&A made me think of the possibility again:
It's clearly a screenshot from a video and he's obviously explaining something, judging from his gestures. Plus he's in front of a green screen as Webjoker pointed out to me. The only use of that in poker would be in training videos, with the explained action going on in the back. He's not presenting a weather forecast, unless he's saying how he's gonna make it rain