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Perhaps along the lines of bold block letters saying "Absolute Poker and Ultimate Bet are RIGGED", perhaps with a little colorful button-style graphic that says "Ask me how" (like the buttons that Home Depot employees wear that says "Ask me for help..." or whatever).
If you had 500 people milling about the Rio poker room with those shirts on, I can't see how everyone wouldn't be talking about it by day's end. Sorry for the thread hijack.
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I disagree strongly with the t-shirt or button idea because I think it will accomplish very little and/or the opposite of what you intend.
Many people think that's an invitation to compare sites.
"Yeah...but I think Stars is rigged worse than that. I was playing in this one tourney and this guy called my all-in with 72o and busted my AA. They have players who know what's going to happen."
etc etc etc.
A UB/AP is rigged t-shirt campaign will just look like an, "Online Poker is rigged" type campaign to many of the people who see it.
Seriously.
If you don't think so then I wonder how many people outside of online-poker you have talked about this stuff with.
I also think the little campaign thing is as much to make the people who are doing it feel better that they are perhaps actually accomplishing something when they mostly feel helpless about it. It doesn't really do much but if you're wearing some sort of protest shirt then at least you did your part, right?
I also think that people seeing the logo will notice it and perhaps become curious. So they try it out and then think, "Hmm, not sure what they're talking about. It doesn't seem rigged to me. The cards I got on FT are way more rigged than this."
Seriously, that's how a lot of people think.
Sometimes negative publicity is better than no publicity in certain ways.
Also - many people who play in the WSOP will be sponsored by Stars or FT or whoever and be wearing their logo-wear. I think it's inappropriate to wear a Stars hat as a sponsored player but then also wear something with the UB logo on it even if it's a shirt that says, "Don't play on UB."
I seriously think some of you who are thinking of doing this weird anti-UB/AP t-shirt campaign need to reconsider what you are actually going to accomplish by doing this. If your goal really is to feel better by wearing a shirt that says, "Down with UB" then I think you can accomplish that. You really can wear the shirt and then when you leave LV you can say, "Ha!! We sure showed them!!"
I don't think it's a particularly good idea.