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Originally Posted by kk405
AC is still a mess..but this is definitely welcome news for the city and many of Revel's former employees. I actually liked the casino. Wish they had set up a bunch of things differently, but overall a fun place to hang out.
"The Hard Rock Atlantic City" or "Atlantis Atlantic City" at $110 Million Base is going to be a moneymaker. First and foremost, the operators know the Casino/Resort Business, and definitely have two successful models to draw a multitude of experience.
They will change the philosophy and affordability. They will maintain the vibe of the successful clubs and spa. They will change the casino floor. They may even put in a poker room on the casino floor.
They are inheriting a predominantly non-union property. A big hurdle is getting the power company source in line.
The Brookfield Asset Group will be re-entering the market after the smoke clears. Their predecessors did not have that market advantage after the first Bankruptcy.
The property is definitely a trade-up from The Trump Plaza, The Showboat and Taj Mahal that were, by their own admonitions (See Donald Trump Lawsuit, Gary Loveman "Too Many Casino Comments"), not maintained to the standards necessary to compete.
At least the ex-Revel is a newer building versus The Taj. The $100 Million that Icahn is saying to invest in the Taj? Don't think that is as wise an investment.
Of course these are only buildings. The sad part of the story are all the lives the closings have impacted now and in the future. Empathy goes out to all the employees.