Really su cks the game isn't televised.
Last year the game was braodcasted (Ike grinded up to a million stack, so 500k net won, or maybe even 1M net won, can't remember), maybe this "apparently customer" is too big of a fish and they don't want to scare him by asking him if the game can be televised.
Businessmen last year were ok with it (Paul Newey and Talal Shakerchi), and i thought they were playing ok/decent poker for not professionnals, so maybe they weren't afraid of being crushed/ridiculized/owned too.