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Bluff magazine to cease publication in February. Subscribers will be refunded Bluff magazine to cease publication in February. Subscribers will be refunded

01-24-2015 , 09:20 PM
Poker is officially dead.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-25-2015 , 01:00 AM
I guess I am one of the few that will miss the magazine. I have had a subscription for several years and look forward to it arriving monthly.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-25-2015 , 03:47 AM
Quote:
Originally Posted by hkyref33
I guess I am one of the few that will miss the magazine. I have had a subscription for several years and look forward to it arriving monthly.
My apparently last national poker magazine just stopped arriving at some point, maybe half-one year ago. Strange. Haven't checked into the details

Read a lot of poker magazines when starting playing in 2007. Then I realized just how much short time luck there is, and hence much of the hero stories were not that interesting, and concentrated on O8, and then the interest for magazines declined seriously, because there is so little about O8 in them. Bluff was one of the magazines I read regularly. Was quite allright imo.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-25-2015 , 04:45 AM
I wouldn't say the whole print industry is in decline. Just ask Mason how many copies of Harrington on Modern Tournament Poker they've sold in the last year. Its the magazine industry that is dying. You couldn't even find Bluff in most grocery stores. Too few people are serious enough about poker to regularly pay money for the magazine.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-25-2015 , 05:03 AM
Quote:
Originally Posted by A MTT PRO
Just ask Mason how many copies of Harrington on Modern Tournament Poker they've sold in the last year.
Okay.

Mason (or PP or someone who would know), how many print-edition copies of Harrington on Modern Tournament Poker did you sell last year, and how did it compare to previous Harrington titles?

Spoiler:
Note: no one is saying the industry is dead, only that it's in decline.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-25-2015 , 07:37 AM
Quote:
Originally Posted by Wilbury Twist
Okay.

Mason (or PP or someone who would know), how many print-edition copies of Harrington on Modern Tournament Poker did you sell last year, and how did it compare to previous Harrington titles?

Spoiler:
Note: no one is saying the industry is dead, only that it's in decline.
Hi Twist:

I don't have the numbers in front of me but making the comparison you ask makes no sense. Ten years ago when the first Harrington books came out we were in the middle of a great poker boom. That's not the case today and book sales of all poker books are far less than they once were, and this decline would have occurred whether the print industry is in decline or not.

Best wishes,
Mason
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-26-2015 , 12:26 AM
In B4 it takes 3yrs to distribute subscriber funds....

bluff take job ******
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 01:19 AM
Quote:
Originally Posted by Brilliant27
This may be a pure bluff
post of the century imo
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 02:58 AM
Quote:
Originally Posted by A MTT PRO
I wouldn't say the whole print industry is in decline. Just ask Mason how many copies of Harrington on Modern Tournament Poker they've sold in the last year. Its the magazine industry that is dying. You couldn't even find Bluff in most grocery stores. Too few people are serious enough about poker to regularly pay money for the magazine.
i've worked in print for 20 years and i think yes, it's fair to say the industry is in decline. newspapers, magazines, books, journals etc - each has specific challenges - but print dollars are being replaced by digital dimes.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 04:38 AM
Quote:
Originally Posted by TheStuntman
o/u that any print books/magazines/newspapers will still be in existence by 2030.
Not sure about magazines and newspapers, especially newspapers, as their more disposable format seems like something that would be perfect for replacement by digital. But printed books I think will be going long past 2030. The way they are published may continue to evolve, but as long as people are writing books and others are reading them, I see no reason why the printed book would die. You can print small runs of books for a few dollars per copy - even if we assume the cost of a book in an electronic format to be $0, that means the premium for a printed copy would only be a few dollars. I think there will be an audience willing to pay this premium for quite some time - enough of one for printed copies to remain an option, even if it becomes the less popular option.

Quote:
Originally Posted by ESKiMO-SiCKNE5S
Basically 100%, even if they are mostly just for collectors and hipsters.

LPs and radios are still going strong. Books will be around for at least a hundred years in some form imo.
Well said.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 08:44 AM
Quote:
Originally Posted by dirtlad
It it too late to start the ***Official Bluff Magazine Refund Issues**** thread?
wp, lol'd
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 08:51 AM
The reason magazines are going out isn't due to player numbers or the magazine's content.

It's due to the fact that operators have shifted their focus onto online advertising, where they getter better deals, but most importantly where they can actually get analytics to see how well their campaigns are running. In print form, there is no way to asses your roi.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 09:24 AM
Quote:
Originally Posted by moki
It's not just poker. Print magazines in general have had a very hard time of it; almost as bad as newspapers.

A few local newspapers around here will start giving weekly papers away for a few months. Fortunately, most of the time, it happens to be the day I put out my recycle bin, so I just pick it up off the driveway and toss it in the bin and it's not much of an irritation.


Quote:
Originally Posted by Dagrims
I read Bluff and All-In while I'm waiting for a seat to open up at the local poker room, but that's the only time.
Quote:
Originally Posted by e1cnr
I do when I am on the waiting list to get a seat at an acceptable poker table.
You guys still on T9 phones, yes?
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 09:38 AM
Quote:
Originally Posted by SlevinUp
The reason magazines are going out isn't due to player numbers or the magazine's content.

It's due to the fact that operators have shifted their focus onto online advertising, where they getter better deals, but most importantly where they can actually get analytics to see how well their campaigns are running. In print form, there is no way to asses your roi.
This.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 01:20 PM
Yes I agree too, SlevinUp. Yes.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 01:27 PM
Quote:
Originally Posted by Wilbury Twist
Mason (or PP or someone who would know), how many print-edition copies of Harrington on Modern Tournament Poker did you sell last year, and how did it compare to previous Harrington titles?
I'd be surprised if there were more purchasers than pages in it.

Amazon is actively trying to kill the printed book, and it's doing a pretty good job of it imo.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 07:17 PM
Printed book has lasted for 500 years. It will survive the internet.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
01-27-2015 , 08:01 PM
Quote:
Originally Posted by Mason Malmuth
Hi Twist:

I don't have the numbers in front of me but making the comparison you ask makes no sense. Ten years ago when the first Harrington books came out we were in the middle of a great poker boom. That's not the case today and book sales of all poker books are far less than they once were, and this decline would have occurred whether the print industry is in decline or not.

Best wishes,
Mason
Very fair point. Not only that, but Harrington's name was particularly strong when the first HOH books streeted because he was coming off back-to-back WSOP main event final tables.

So how about the new Harrington books compared to Harrington on Cash Games, which came out after UIGEA (but before Black Friday)?

If the print-edition books sold well, especially when normalized for poker's and/or Harrington's relative popularity, then it supports MTT PRO's point that the print industry is still humming along, and that only print media is decline. If they didn't, then the numbers could mean any number of things.

Important: I wasn't really the person asking the question. I just passed it along because MTT PRO referenced you in the third person as if you weren't part of the discussion.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
03-15-2015 , 08:08 PM
Hey guys!Last November I subscribed for a year-until November 2015.When I wrote that the bluff cease publication I contacted them about refunds and the number of issues I should receive and they told me that the issues are delivered slowly because I lived far away(I am from Bulgaria).I wrote this letter in early January and received the December issue shortly after that.Since then I havent received any issue nor I have received any refunds.I wrote about 3 letters to them and had no answer.Any suggestions what should I do?
Thanks
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
03-15-2015 , 09:55 PM
Quote:
Originally Posted by vladoivanov
Hey guys!Last November I subscribed for a year-until November 2015.When I wrote that the bluff cease publication I contacted them about refunds and the number of issues I should receive and they told me that the issues are delivered slowly because I lived far away(I am from Bulgaria).I wrote this letter in early January and received the December issue shortly after that.Since then I havent received any issue nor I have received any refunds.I wrote about 3 letters to them and had no answer.Any suggestions what should I do?
Thanks
Message @kevmath on twitter. He will help you.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
03-16-2015 , 05:08 AM
Will do it.Thanks again!
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
03-16-2015 , 05:31 AM
Let me know the resolution.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
05-15-2015 , 04:22 AM
It all went fine.Thanks Alan and especially Kevmath-really appreciate the help!
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
06-30-2015 , 09:39 PM
No refund here either on unfulfilled subscriptions! No response to emails either. If anyone has an active email addy for anyone at Bluff who can provide honest answers please post it here or send me a private message. I'll post an update if I learn anything beyond the standard smoke & mirrors.

Much appreciated.
Bluff magazine to cease publication in February. Subscribers will be refunded Quote
06-30-2015 , 10:07 PM
Send Twitter to lance Bradley and kevmath. Also include @allenkessler so i can see what they say
Bluff magazine to cease publication in February. Subscribers will be refunded Quote

      
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