Overall I think this will be good for poker. They made the joke that your money is safer on a poker site than in a US bank. They showed Lisa who is the most responsible character on the show gambling with no BR management and turning $5k into $400k or so within a very short time frame and with ease. Rather than seeming like luck though she studied books and a Jennifer Tilly DVD and it looked like she was using her smarts to win all the moniez. Then when she lost it all it wasn't the end of the world since a) Bart ended up being the won who won the money and b) despite being caught for being underage, they still got to keep their original deposit and all was well in the end.

I can definitely see this inspiring new people to check out the game as well as old amateur players who had maybe lost their desire to play to pick it up again and give it another shot.

There didn't seem to be much negative at all - the site was portrayed as being money hungry but no more than any casino is usually portrayed as being in pop TV. In fact the fact that they tried to liken the online experience to a brick and mortar only makes things better.